Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
The Business of Social
The Business of Social
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
43,191 already enrolled
Included with
823 reviews
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Information Privacy
- Social Media Strategy
- Social Media
- Business Metrics
- Business-To-Consumer
- Marketing Budgets
- Law, Regulation, and Compliance
- Integrated Marketing Communications
- Marketing
- Social Media Marketing
- A/B Testing
- Key Performance Indicators (KPIs)
- Performance Measurement
- Program Management
- Marketing Effectiveness
- Data Security
- Customer Engagement
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Explore more from Marketing
Northwestern University
Northwestern University
SkillUp
Northwestern University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 823
LM
Reviewed on Jun 6, 2016
RB
Reviewed on Apr 19, 2021
I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity
DC
Reviewed on Nov 20, 2018
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy