Transform your brand management capabilities and ensure visual consistency across all marketing touchpoints. This course empowers digital marketing professionals to maintain brand integrity through hands-on practice with style guide updates and systematic compliance auditing.

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Brand Styles: Audit & Apply
This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth
Included with
Recommended experience
What you'll learn
Brand consistency requires systematic documentation and regular updates to style guides as organizational visual identity evolves.
Effective compliance auditing depends on structured scoring methodologies that provide measurable, actionable feedback for creative teams.
Cross-functional collaboration tools like SharePoint and Teams are essential for maintaining brand integrity at scale.
Quality assurance in brand management serves both immediate compliance needs and long-term brand equity protection.
Skills you'll gain
Details to know

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January 2026
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There are 2 modules in this course
Learners will master the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.
What's included
2 videos1 reading2 assignments
Learners will master systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.
What's included
1 video3 readings2 assignments
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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