Name: Business Metrics for Data-Driven Companies
Brand: Duke University
Availability: OnlineOnly
Rating: 4.6 (1706 reviews)

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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

4.6

stars

8,463 ratings

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

Apr 26, 2020

Great introduction and foundation on how to think about and conceptualize business metrics. I really needed this and it helps when thinking about what metrics would be useful for where I work.

Mar 28, 2017

Very good class for those who already have a bit of business analytics knowledge, good buildup to class: starts of slowly with terminology and builds to more technical analyses. Great overall!

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