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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Extract, Transform, Load, Data Storytelling, SQL, Data Visualization, Dashboard Creation, Database Design, Data Security, Data Migration, Data Governance, Data Presentation, Descriptive Statistics, Data Store, Data Management, Relational Databases, Databases, Data Architecture, Excel Formulas, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Modeling, Risk Management, Cash Flow Forecasting, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Statistical Modeling, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Risk Analysis, Data Modeling, Business Analytics, Data Presentation, Quantitative Research, Presentations, Spreadsheet Software, Predictive Modeling, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
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    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI SQL Database Specialist with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Data Migration, Generative AI, Database Development, AI Enablement, Dashboard Creation, Software Documentation, SQL, AI powered creativity, AI literacy, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Data Analysis, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    8.2K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, Customer and Client Support, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Performance Analysis, Portfolio Management, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    6.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Analyze Data to Answer Questions

    Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Analytical Skills, Consolidation, Excel Formulas, Query Languages, Data Compilation, Pivot Tables And Charts, Data Quality, SQL, Data Integration, Data Transformation, Data Processing, Database Management

    4.6
    Rating, 4.6 out of 5 stars
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    12K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Data Presentation, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Process Development, Data Visualization, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel

    4.6
    Rating, 4.6 out of 5 stars
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    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Engineering

    Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, Retrieval-Augmented Generation, PyTorch (Machine Learning Library), Computer Vision, Unsupervised Learning, Generative Model Architectures, Prompt Patterns, Generative AI, PySpark, Model Optimization, Keras (Neural Network Library), Supervised Learning, LLM Application, Vector Databases, Fine-tuning, Machine Learning, Python Programming, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Workflow Actions

    Skills you'll gain: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Business Metrics for Data-Driven Companies

    Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Process Improvement, Business Intelligence, Performance Improvement, Digital Analysis, Data Analysis Software, Business Intelligence Software, Business Process, Tableau Software, Business Analysis, Performance Measurement, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Performance Metric, Data Strategy, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    8.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Data Structures

    Skills you'll gain: File I/O, Data Structures, Data Processing, Data Analysis, Python Programming, Data Manipulation, Software Installation, File Management, Development Environment

    4.9
    Rating, 4.9 out of 5 stars
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    97K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, AI Workflows, AI powered creativity, Responsible AI, Data Visualization, Document Management, Ideation, Verification And Validation, Data Presentation, LLM Application, AI literacy, AI Enablement, Generative AI, Risking, Multimodal Prompts, Artificial Intelligence, Data Compilation, Large Language Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Learn SQL Basics for Data Science

    Skills you'll gain: Presentations, Data Governance, SQL, Data Presentation, Apache Spark, Distributed Computing, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Data Quality, Exploratory Data Analysis, Descriptive Analytics, Data Architecture, Data Literacy, Data Pipelines, Databricks, Data Analysis, Complex Problem Solving, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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