• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    Observability Engineering: Metrics, Logs, and Traces

    Skills you'll gain: Grafana, Prometheus (Software), Site Reliability Engineering, System Monitoring, Event Monitoring, Devops Tools, Reliability, Kubernetes, Continuous Monitoring, Distributed Computing, Dashboard Creation, Anomaly Detection, Performance Metric, Service Level, Microservices, Systems Analysis, Performance Analysis, Issue Tracking, Incident Response, Time Series Analysis and Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Introduction to Generative AI: Concepts and Techniques

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Prompt Patterns, Generative Model Architectures, Large Language Modeling, AI Security, Open Source Technology, Responsible AI, Embeddings, Fine-tuning, Natural Language Processing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Liberty Mutual Insurance

    Professional Skills for Insurance Sales Success

    Skills you'll gain: Insurance Sales, Productivity, Verbal Communication Skills, Storytelling, Communication, Goal Setting, Interpersonal Communications, Smart Goals, Prioritization, Communication Strategies, Selling Techniques, Relationship Management, Sales Management, Non-Verbal Communication, Sales, Rapport Building, Insurance, Relationship Building, Business Ethics, Ethical Standards And Conduct

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Sales Strategy

    Skills you'll gain: Specialized Sales, Sales Strategy, Sales Development, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Marketing Channel, Target Audience, Customer Insights, Prioritization, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MedCerts

    Patient Care Technician Essentials

    Skills you'll gain: Healthcare Ethics, Direct Patient Care, Occupational Safety and Health Administration (OSHA), Safety Training, Sterilization, Patient Transport, Safety Standards, Nursing and Patient Care, Nursing Basics, Caregiving, Patient Observation, Blood Pressure, Dignity in Care, Patient Assistance, Basic Nursing Skills, Lifting Ability, Clinical Monitoring, Medical Privacy, Health Care, Toileting

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Micro Electro Mechanical Systems (MEMS)

    Skills you'll gain: Medical Devices, Semiconductors, Medical Equipment and Technology, Biomedical Engineering, Electronics, Mechanical Design, Manufacturing Processes, Design Specifications, Microarchitecture, Mechanical Engineering, Materials science, Hardware Architecture, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Elasticsearch

    Skills you'll gain: Restful API, Data Mapping, Data Store, Scalability, NoSQL, Query Languages, Data Import/Export, Big Data, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: Vertical Feedback

    Skills you'll gain: Constructive Feedback, Empathy, Recognizing Others, Peer Review, Supervision, Communication Strategies, Tactfulness, Emotional Intelligence, Coaching, Self-Awareness, Leadership Development, Positive Behavior Support, Organizational Leadership, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Sensory Systems Analysis, Health Disparities, Nursing and Patient Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Intercultural Competence, Patient Education And Counseling, Mental and Behavioral Health, Mental Health Diseases and Disorders, Behavioral Health, Culture, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Demography, Neurology

    Intermediate · Course · 1 - 3 Months

1…9899100…149

In summary, here are 10 of our most popular consumer behavior courses

  • Observability Engineering: Metrics, Logs, and Traces: Edureka
  • Introduction to Generative AI: Concepts and Techniques: Alberta Machine Intelligence Institute
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Professional Skills for Insurance Sales Success: Liberty Mutual Insurance
  • Craft Sales Strategy: Coursera
  • Patient Care Technician Essentials: MedCerts
  • Introduction to Micro Electro Mechanical Systems (MEMS): University of Minnesota
  • Foundations of Elasticsearch: Packt
  • Feedback Loops: Vertical Feedback: University of Michigan
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok