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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Pivot Tables And Charts, Data Mapping, Tree Maps, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply and Analyze Sqoop for Hadoop ETL

    Skills you'll gain: Apache Hadoop, Apache Hive, Extract, Transform, Load, Data Import/Export, Data Pipelines, Big Data, Data Migration, Data Integration, MySQL, Data Processing, SQL, Analytics, Data Manipulation, Database Management, Relational Databases, Data Architecture, Data Quality, Software Installation, Scalability, Performance Tuning

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Execute 360° Campaigns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Logo Design, Responsible AI, Digital Design, Layout Design, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Generative AI, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Image Quality, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Business Analytics, Analytics, Data Analysis, Market Dynamics, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Customer Analysis, Revenue Management, Business Requirements, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Data Analyst

    Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Business Analysis, Data Validation, Business Analytics, Data Import/Export, Process Optimization, Business Modeling, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Customer experience strategy (CX), Customer Engagement, Value Propositions, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Team Building, Marketing Communications, Market Research, Customer Support, Global Marketing, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Analytical Skills, Data Visualization Software, Pandas (Python Package), Data Science, Data Processing, Matplotlib, Jupyter, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Digital Transformation for Managers

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Business Technologies, Business Analytics, Technology Strategies, Cloud Infrastructure, Business Process Automation, Emerging Technologies, Innovation, Business Modeling, Organizational Leadership, Business Metrics, Data Analysis, Strategic Decision-Making, AI Workflows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

1…959697…474

In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization with Tableau: University of California, Davis
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Business Finance and Data Analysis Fundamentals: Rice University
  • Apply and Analyze Sqoop for Hadoop ETL: EDUCBA
  • Execute 360° Campaigns: Coursera
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • Analyze and Optimize Pricing with Tableau and R: EDUCBA
  • Meta Data Analyst: Meta
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral
  • Succeed with Customers: Harvard Business Review

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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