• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    L

    Logical Operations

    Customer Service

    Skills you'll gain: Customer Service, Customer Relationship Building, Customer Support, Customer experience improvement, Customer Inquiries, Customer and Client Support, Customer Complaint Resolution, Customer Retention, Customer Engagement, Greeting Customers, Service Recovery, Personalized Service, Brand Loyalty, Communication, Communication Strategies, Interpersonal Communications, Active Listening, Conflict Management, Crisis Management, Crisis Intervention

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic Workflows, Generative AI Agents, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Memory Management, Model Evaluation, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Development Across the Lifespan

    Skills you'll gain: Human Learning, Childhood Education and Development, Personal Development, Culture, Mental Health, Critical Thinking

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Environment, Social Sciences, Anatomy, Cell Biology, Taxonomy, Microbiology, Human Development, Physiology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents with Model Context Protocol & Typescript

    Skills you'll gain: Model Context Protocol, Token Optimization, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, LLM Application, AI Integrations, Prompt Patterns, AI Enablement, AI Security, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering Tools, Prompt Engineering, AI Personalization, ChatGPT, Multimodal Prompts, Anthropic Claude, AI Product Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Financial Well-Being Foundations

    Skills you'll gain: Wealth Management, Goal Setting, Self-Awareness, Behavioral Economics, Goal-Oriented, Smart Goals, Personal Development, Risk Management, Finance, Risk Appetite, Financial Planning, Human Capital, Decision Making, Financial Acumen, Risk Analysis, Financial Management, Consumer Behaviour, Cost Benefit Analysis, Self-Discipline, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Markets and Firm Decisions in Economics

    Skills you'll gain: Economics, Market Dynamics, Business Economics, Supply And Demand, Consumer Behaviour, Tax, Market Analysis, Economics, Policy, and Social Studies, Cost Benefit Analysis, Cost Accounting, Competitive Analysis, Revenue Management, Production Process, Production Management, Branding, Resource Allocation

    Mixed · Course · 1 - 3 Months

1…949596…149

In summary, here are 10 of our most popular consumer behavior courses

  • Customer Service: Logical Operations
  • Understanding the Campaign Components: University of Colorado Boulder
  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • Building AI Agents for Complex Tasks: Coursera
  • Design Strategy, Future Trends & Implementation with AI: AI CERTs
  • Development Across the Lifespan: O.P. Jindal Global University
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Marketing Material Design in Canva: Coursera
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • AI Agents with Model Context Protocol & Typescript: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok