• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Economics of Health Care Delivery

    Skills you'll gain: Managed Care, Health Systems, Health Care Administration, Health Care Procedure and Regulation, Health Care, Value-Based Care, Medicaid, Insurance, Health Policy, Medicare, Economics, Behavioral Economics, Supply And Demand, Market Dynamics, Long Term Care, Payment Systems, Hospice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    699 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Toronto

    Aboriginal Worldviews and Education

    Skills you'll gain: Education and Training, Cultural Diversity, Higher Education, Social Sciences, Social Studies, Diversity Awareness, Intercultural Competence, Cultural Sensitivity, Social Justice, Liberal Arts, Research, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    499 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Developing An Entrepreneurial Mindset: First Step Towards Success

    Skills you'll gain: Entrepreneurship, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, New Business Development, Creative Thinking, Business Development, Personal Development, Self-Awareness, Business Modeling, Overcoming Obstacles, Business, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    956 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Portfolio Selection and Risk Management

    Skills you'll gain: Portfolio Risk, Portfolio Management, Investment Management, Investments, Financial Market, Risk Management, Finance, Return On Investment, Risk Analysis, Statistical Methods, Probability Distribution, Correlation Analysis, Decision Making, Quantitative Research, Variance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    634 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Philosophy of Science

    Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Research Design, Data Collection, Peer Review, Simulations, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Financial Accounting: Advanced Topics

    Skills you'll gain: Cash Flows, Financial Statements, Financial Accounting, Depreciation, Fixed Asset, Equities, Financial Analysis, Financial Reporting, Balance Sheet, Accrual Accounting, Market Liquidity, Loans

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Insights to Inspiration

    Skills you'll gain: Design Thinking, Innovation, User Research, Design Research, Human Centered Design, Project Scoping, User Experience Design, Project Planning, Growth Mindedness, Ideation, Strategic Thinking, Qualitative Research, Interviewing Skills, Customer Insights, Empathy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Being a researcher (in Information Science and Technology)

    Skills you'll gain: Research, Scientific Methods, Data Ethics, Data Sharing, Ethical Standards And Conduct, Informed Consent, Innovation, Intellectual Property, Data Integrity, Technical Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Introduction to Key Constitutional Concepts and Supreme Court Cases

    Skills you'll gain: Legal Proceedings, Civil Procedures, Court Systems, Social Studies, Civil Law, Political Sciences, Case Law, Legal Research, Social Justice, Governance, Case Studies, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    547 reviews

    Beginner · Specialization · 3 - 6 Months

1…929394…382

In summary, here are 10 of our most popular market research courses

  • The Economics of Health Care Delivery: University of Pennsylvania
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Aboriginal Worldviews and Education: University of Toronto
  • Developing An Entrepreneurial Mindset: First Step Towards Success : Michigan State University
  • Portfolio Selection and Risk Management: Rice University
  • Philosophy of Science: University of Pennsylvania
  • Financial Accounting: Advanced Topics: University of Illinois Urbana-Champaign
  • Design Thinking: Insights to Inspiration : University of Virginia
  • Being a researcher (in Information Science and Technology): Politecnico di Milano
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok