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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Total Rewards & the Role of Compensation & Benefits

    Skills you'll gain: Compensation and Benefits, Compensation Management, Compensation Strategy, Benefits Administration, Human Resources, Human Resource Strategy, Employee Retention, Organizational Strategy, Performance Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Building Secure Automotive IoT Applications

    Skills you'll gain: Embedded Software, Application Security, Embedded Systems, DevSecOps, Secure Coding, Internet Of Things, Application Deployment, Systems Design, User Interface and User Experience (UI/UX) Design, Cybersecurity, Security Engineering, Systems Architecture, IT Security Architecture, Development Environment, Cyber Security Strategy, Design Strategies, Software Architecture, Functional Testing, Software Testing, Open Source Technology

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Systems and Cybersecurity Fundamentals Part 1

    Skills you'll gain: Cybersecurity, Cyber Attacks, Cryptography, Information Systems Security, Cyber Security Policies, Encryption, Data Security, Network Security, Security Controls, Network Protocols, Threat Modeling, Security Strategy, Personally Identifiable Information, Data Storage, Zero Trust Network Access, Governance Risk Management and Compliance

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Sales)

    Skills you'll gain: AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Sales Strategy, Sales, AI Enablement, Customer Analysis, Customer Relationship Management, Sales Presentations, Real Time Data, Automation, Proposal Development, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    C

    CertNexus

    Certified Cyber Secure Coder (Exam CSC-210)

    Skills you'll gain: Application Security, Secure Coding, Security Testing, Open Web Application Security Project (OWASP), Vulnerability, Software Testing, Computer Security, Vulnerability Management, Data Security, Security Strategy, Unit Testing, Human Factors (Security), Application Design, Information Privacy, Computer Programming, Python Programming, Node.JS, Javascript, Design Strategies, JavaScript Frameworks

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data-Driven Decision-Making, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Real Estate

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Vendor Management, Project Scoping, Market Analysis, Supply Chain, Market Intelligence, Market Research, Business Research, Data Collection, Project Documentation, Business Writing, Organizational Skills

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Building Custom Regional Reports with Google Analytics: Coursera
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • Understanding the Campaign Components: University of Colorado Boulder
  • Total Rewards & the Role of Compensation & Benefits: Automatic Data Processing, Inc. (ADP)
  • Building Secure Automotive IoT Applications: Packt
  • Systems and Cybersecurity Fundamentals Part 1: Northeastern University
  • Agentic AI Content for Practitioners (Teams: Sales): Coursera
  • Create a Storyboard using Canva: Coursera
  • Certified Cyber Secure Coder (Exam CSC-210): CertNexus
  • Campaign Performance Reporting, Visualization, & Improvement: Unilever

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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