• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Hypothesis-Driven Development

    Skills you'll gain: Usability Testing, Continuous Delivery, Product Testing, Agile Product Development, Continuous Deployment, DevOps, Agile Methodology, Agile Software Development, User Research, Product Development, Lean Methodologies, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Central Banks and Monetary Policy

    Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Bank Regulations, Financial Regulation, Capital Markets, Market Liquidity, Economics, Loans, Economics, Policy, and Social Studies, Credit Risk, General Lending, Crisis Management, Crisis Intervention

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Social Media Content, Content Marketing, Social Media Analytics, Marketing Effectiveness, Digital Media Strategy, Marketing Design, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Wesleyan University

    Schizophrenia

    Skills you'll gain: Psychosocial Assessments, Psychiatry, Pharmacotherapy, Clinical Psychology, Mental Health Diseases and Disorders, Pharmacology, Psychiatric Assessments, Psychotherapy, Psychology, Mental Status Examination, Psychological Evaluations, Mental Health Therapies, Patient Evaluation, Neurology, Scientific Methods, Magnetic Resonance Imaging, Research Methodologies, Medical Imaging, Case Studies, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    The Brain and Space

    Skills you'll gain: Sensory Systems Analysis, Spatial Analysis, Neurology, Psychology, Coordination, Experimentation, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    660 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Evaluating Designs with Users

    Skills you'll gain: Usability Testing, User Experience Design, User Experience, UI/UX Research, User Research, Design Research, Usability, Human Computer Interaction, Test Planning, Technical Communication, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    OpenAI GPTs: Creating Your Own Custom AI Assistants

    Skills you'll gain: Retrieval-Augmented Generation, ChatGPT, Generative AI Agents, Prompt Patterns, Generative AI, Prompt Engineering, OpenAI, OpenAI API, Expense Management, AI Personalization, Expense Reports, Travel Arrangements, Tool Calling, Test Case, Human Computer Interaction, Interaction Design, Responsible AI, Human Centered Design, System Testing, Safety Assurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    801 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Introduction to Risk Management

    Skills you'll gain: Risk Management, Business Risk Management, Portfolio Risk, Risk Modeling, Risk Appetite, Risk Management Framework, Operational Risk, Risk Mitigation, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Financial Regulations, Regulatory Requirements, Finance, Financial Regulation, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    863 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Social Work Practice: Advocating Social Justice and Change

    Skills you'll gain: Social Work, Community and Social Work, Social Justice, Social and Human Services, Cultural Responsiveness, Social Impact, Advocacy, Community Organizing, Cultural Sensitivity, Diversity Awareness, Research, Policy Analysis, Research, and Development, Systems Thinking, Ethical Standards And Conduct

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Introduction to Biology

    Skills you'll gain: Biotechnology, Cell Biology, Biochemistry, Molecular Biology, Scientific Methods, Environment, Bioinformatics, Physiology, Medical Science and Research, Biology, Chemistry, Anatomy, Life Sciences, Environmental Science, Climate Change Adaptation, Environmental Issue, Respiration, Molecular, Cellular, and Microbiology, Family Planning, Patient Education And Counseling

    Beginner · Specialization · 1 - 3 Months

1…909192…460

In summary, here are 10 of our most popular market research courses

  • Intro to International Marketing: Yonsei University
  • Hypothesis-Driven Development: University of Virginia
  • Central Banks and Monetary Policy: University of Illinois Urbana-Champaign
  • Engagement & Nurture Marketing Strategies: Northwestern University
  • Schizophrenia: Wesleyan University
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • The Brain and Space: Duke University
  • Evaluating Designs with Users: University of Michigan
  • OpenAI GPTs: Creating Your Own Custom AI Assistants: Vanderbilt University
  • Introduction to Risk Management: New York Institute of Finance

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok