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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, IBM Cognos Analytics, Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply AI Techniques & Prescriptives

    Skills you'll gain: Operations Research, Strategic Thinking, Strategic Decision-Making, Business Strategy, AI Enablement, Business Analytics, Operational Analysis, Advanced Analytics, Analytics, Process Optimization, Applied Machine Learning, Process Improvement and Optimization, Predictive Modeling, Predictive Analytics, Artificial Intelligence, Statistical Modeling, Decision Making, Resource Allocation, Performance Analysis, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Operational Efficiency, Marketing Operations, Timelines, Coordination, Advertising Campaigns, Performance Analysis, Collaborative Software, Asset Management, Business Workflow Analysis, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Project Management, Generative AI, Dashboard, Generative AI Agents, ChatGPT, Email Marketing, Marketing Strategies, Google Gemini, Strategic Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Business Leadership, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Advertising, Advertising Campaigns, Marketing Materials, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Branding, Creativity, Strategic Communication, Social Media, Target Audience, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    539 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Strategic Marketing, Trend Analysis, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence, Target Audience, Customer Insights, Natural Language Processing, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Email Automation: Lifecycle Flows and Deliverability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Share Data Through the Art of Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building Agile Brand Ecosystems: Data, Culture & Growth

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Operational Efficiency, Business Operations, Financial Accounting, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Production Management, Balance Sheet, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Build Wireframes and Low-Fidelity Prototypes: Google
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Apply AI Techniques & Prescriptives: Coursera
  • Coordinate Email Assets: Coursera
  • Generative AI for Business Leaders: SkillsBooster Academy
  • Designing Breakthrough Static Advertisements: University of Colorado Boulder
  • Social and Multimedia Content Creation: Adobe
  • AI-powered market intelligence & brand positioning: Board Infinity
  • Email Automation: Lifecycle Flows and Deliverability: Board Infinity
  • Share Data Through the Art of Visualization: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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