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Business Analytics Courses

Business analytics courses can help you learn data visualization, statistical analysis, predictive modeling, and decision-making frameworks. You can build skills in interpreting complex datasets, identifying trends, and communicating insights effectively. Many courses introduce tools like Excel, Tableau, and Python, that support analyzing data and creating impactful visual reports. You'll also explore key topics such as data mining, performance metrics, and customer segmentation, all of which are vital for driving informed business strategies.


Popular Business Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Data Frameworks for Generative AI

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Enterprise Architecture, AI Enablement, Metadata Management, Data Science, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Online Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Marketing Analytics, Performance Analysis, Digital Advertising, Data Visualization, Business Reporting, Data-Driven Decision-Making, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Target Audience, Content Creation, Social Media Campaigns, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Online Advertising, Marketing Analytics, Advertising Campaigns, Advertising, Marketing, Digital Advertising, Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Draft Measurable Marketing Goals with AI

    Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Content Marketing, Strategic Marketing, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Web Analytics, Statistical Analysis, Accountability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Project Coordination, Organizational Structure, Generative AI Agents, Project Planning, Organizational Skills, Agile Methodology, Waterfall Methodology, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    100K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    HEC Paris

    Devenir entrepreneur du changement

    Skills you'll gain: Social Impact, Sustainable Business, Ideation, Action Oriented, Project Implementation, Project Design, Entrepreneurship, Self-Awareness, Creative Problem-Solving, Visionary, Personal Development, Market Opportunities, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    628 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Financial Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Accrual Accounting, Financial Accounting, Financial Reporting, Accounting, Financial Analysis, Balance Sheet, Income Statement, Cash Flows, General Ledger, Bookkeeping, Revenue Recognition, Business Metrics, Return On Investment, Depreciation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.5K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular business analytics courses

  • Data Frameworks for Generative AI: Fractal Analytics
  • Generative AI for Digital Marketing: IBM
  • Marketing Digital: Universidade de São Paulo
  • Visualize & Optimize Your Marketing Spend: Coursera
  • Meta Social Media Marketing: Meta
  • Search Engine Optimization (SEO): University of California, Davis
  • Draft Measurable Marketing Goals with AI: Coursera
  • Optimize SEO: Keywords & Schema: Coursera
  • Foundations of Project Management: Google
  • Devenir entrepreneur du changement: HEC Paris

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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425 courses
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Math and Logic
70 courses
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