• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    339 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Docencia para la capacitación laboral y el aprendizaje a lo largo de la vida.

    Skills you'll gain: Adult Education, Lifelong Learning, Professional Development, Instructional Design, Educational Materials, Higher Education, Communication, Planning, Learning Strategies

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    206 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    African development – from the past to the present

    Skills you'll gain: Socioeconomics, Ancient History, Economic Development, World History, Social Sciences, European History, Economics, International Relations, Political Sciences, Trend Analysis, Governance

    4.2
    Rating, 4.2 out of 5 stars
    Ā·
    60 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    97K reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Igualdad de gƩnero y derechos humanos

    Skills you'll gain: Social Justice, Diversity Awareness, Cultural Diversity, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness, Advocacy, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    136 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    11K reviews

    Intermediate Ā· Specialization Ā· 1 - 3 Months

  • Status: Free
    Free
    Ɖ

    Ɖcole normale supĆ©rieure

    Les transitions ƩnergƩtique & Ʃcologique dans les pays du Sud

    Skills you'll gain: Sustainable Development, Economic Development, Socioeconomics, Climate Change Mitigation, Environment and Resource Management, Climate Change Adaptation, Energy and Utilities, Environmental Social And Corporate Governance (ESG), Environmental Policy, Risk Management, Economics, Investment Banking, Banking, Governance, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    391 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    303 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Analizando las Políticas Económicas

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, Policy Analysis, Tax, Fiscal Management, Financial Market, Market Dynamics, Gap Analysis, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    630 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    P

    Princeton University

    Global Systemic Risk

    Skills you'll gain: Risk Analysis, Analysis, Systems Thinking, World History, International Relations, Social Network Analysis, Financial Systems, Public Health, Governance, Epidemiology, Complex Problem Solving, Economics, Supply Chain

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    437 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    La Philanthropie : Comprendre et Agir

    Skills you'll gain: Philanthropy, Fundraising, Social Impact, Social Justice, Innovation, Tax, Corporate Sustainability, Program Evaluation, Public Policies, Economics, Policy, and Social Studies, Strategic Decision-Making, Governance, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    131 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Planning for Teaching and Learning

    Skills you'll gain: Growth Mindedness, Teaching, Lesson Planning, Pedagogy, Trustworthiness, Student Engagement, Instructional Strategies, Learning Theory, Curriculum Planning, Instructional Design, Adult Learning Principles, Goal Setting, Relationship Building, Professional Development, Collaboration, Constructive Feedback

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    303 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

1…868788…477

In summary, here are 10 of our most popular social media marketing courses

  • Monetary Policy in the Asia Pacific:Ā The Hong Kong University of Science and Technology
  • Docencia para la capacitación laboral y el aprendizaje a lo largo de la vida.:Ā Universidad de Chile
  • African development – from the past to the present:Ā Lund University
  • Google UX Design:Ā Google
  • Igualdad de gĆ©nero y derechos humanos:Ā Universidad Nacional Autónoma de MĆ©xico
  • Generative AI for Sales Professionals:Ā IBM
  • Les transitions Ć©nergĆ©tique & Ć©cologique dans les pays du Sud: École normale supĆ©rieure
  • Identifying, Attracting, and Growing Your Digital Audience:Ā University of California, Irvine
  • Analizando las PolĆ­ticas Económicas:Ā IE Business School
  • Global Systemic Risk :Ā Princeton University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok