• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    P

    Packt

    Securing Industrial Control and Safety Instrumented Systems

    Skills you'll gain: Risk Management, Risk Management Framework, Infrastructure Security, Safety Assurance, Threat Modeling, Information Systems Security, Security Controls, Security Engineering, Safety Standards, Safety and Security, Cybersecurity, Cyber Security Strategy, Cyber Risk, Vulnerability Assessments, Control Systems, Cyber Security Policies, Cyber Security Assessment, Industrial Design, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Data Analyst

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Quality, Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    360 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Navigating Generative AI for Leaders

    Skills you'll gain: Responsible AI, AI Product Strategy, Generative AI, Strategic Thinking, Risking, Data Ethics, Large Language Modeling, Business Strategy, Regulation and Legal Compliance, Business Planning, AI Enablement, Organizational Change, Customer experience strategy (CX), Business Ethics, AI Security, Generative AI Agents, Business Leadership, Business Transformation, Stakeholder Communications, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    243 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    How to Use ChatGPT and Generative AI for Passive Income

    Skills you'll gain: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A
    A

    Multiple educators

    Real-World AI for Everyone

    Skills you'll gain: Retrieval-Augmented Generation, AI Product Strategy, Independent Thinking, Productivity Software, Generative AI, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Business Communication, Emotional Intelligence, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Predict with AI Insights

    Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Business Analytics, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Advanced Analytics, Customer Insights, Trend Analysis, Artificial Intelligence, Performance Metric, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Google Ads, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Customer Data Management, A/B Testing, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    455 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Core Sales Operations and Performance

    Skills you'll gain: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Performance Analysis, Team Performance Management, Sales Training, Sales, Dashboard, Business Ethics, Customer Relationship Management, Team Management, Business Technologies, Business Process Automation, Real Time Data, Cross-Channel Marketing, Forecasting, Compliance Management

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…868788…374

In summary, here are 10 of our most popular marketing strategy courses

  • Securing Industrial Control and Safety Instrumented Systems: Packt
  • Meta Data Analyst: Meta
  • YouTube como un canal estrategico: Coursera
  • Harnessing AI for Business Impact: Coursera
  • Navigating Generative AI for Leaders: Coursera
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • How to Use ChatGPT and Generative AI for Passive Income: Packt
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Real-World AI for Everyone: Advancing Women in Tech
  • Analyze and Predict with AI Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok