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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
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    Sage Publications

    Analyzing and Visualizing Political Data with SPSS

    Skills you'll gain: SPSS (Software), Plot (Graphics), SPSS, Data Visualization, Correlation Analysis, Statistical Visualization, Descriptive Statistics, Histogram, Data Visualization Software, Scatter Plots, Data Literacy, Statistical Reporting, Data Presentation, Statistical Software, Probability & Statistics, Political Sciences, Exploratory Data Analysis, Data Analysis, Statistical Inference, International Relations

    Beginner · Course · 1 - 3 Months

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    John Wiley & Sons

    Building Business Models and Financial Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Business Planning, Business Modeling, Financial Forecasting, Strategic Decision-Making, Corporate Strategy, Budgeting, Strategic Thinking, Financial Acumen, Business Strategies, Financial Analysis, Business Acumen, Business Strategy, Financial Reporting, Income Statement, Financial Planning, Strategic Planning, Financial Modeling, Business Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
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    49 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

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    U

    University of Colorado Boulder

    Introduction to Artificial Intelligence

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Decision Tree Learning, Artificial Neural Networks, Markov Model, Algorithms, Artificial Intelligence, Statistical Inference, Statistical Modeling, Network Model, Computational Logic, Dependency Analysis, Statistical Methods, Probability Distribution, Mathematical Modeling, Data-Driven Decision-Making, Time Series Analysis and Forecasting, Model Optimization, Correlation Analysis, Solution Design, Technical Design

    3.8
    Rating, 3.8 out of 5 stars
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    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    U

    Multiple educators

    AI Foundations for Executive Decision-Making

    Skills you'll gain: Leadership Studies, Machine Learning, Decision Intelligence, Organizational Leadership, Plan Execution, AI Integrations, AI literacy, Organizational Strategy, Unsupervised Learning, Team Leadership, Artificial Neural Networks, Business Strategy, Leadership, Management Training And Development, Governance, Risk Analysis, Corporate Strategy, Model Evaluation, Auditing, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
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    1.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    M

    Microsoft

    ESG and Sustainability Analytics

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Key Performance Indicators (KPIs), Sustainability Reporting, Dashboard, Performance Measurement, Sustainable Systems, Sustainability Standards, Sustainable Development, Correlation Analysis, Sustainable Design, Process Development, Organizational Strategy, Data-Driven Decision-Making, Power BI, Process Improvement, Microsoft Copilot, Change Management, Data Visualization

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Lean Manufacturing, Process Improvement and Optimization, Process Analysis, Six Sigma Methodology, Process Mapping, Lean Methodologies, Statistical Process Controls, Process Improvement, Kaizen Methodology, Process Optimization, Quality Control, Product Flow Diagram, Quality Monitoring, Statistical Analysis, Continuous Improvement Process, Analysis, Predictive Modeling, Production Process

    4.8
    Rating, 4.8 out of 5 stars
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    1.1K reviews

    Intermediate · Specialization · 3 - 6 Months

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    EDUCBA

    Digital Marketing & Paid Search Specialist

    Skills you'll gain: Google Ads, Strategic Marketing, Data-Driven Marketing, Marketing Strategies, Marketing, Pay Per Click Advertising, Marketing Planning, Customer Analysis, Performance marketing, Advertising Campaigns, Campaign Management, Digital Marketing Campaigns, Business, Advertising, Analysis, Bidding, Performance Reporting, Automation, Forecasting, Communication

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    4.5
    Rating, 4.5 out of 5 stars
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    98 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives

    Skills you'll gain: Child Welfare, Crisis Intervention, Research Methodologies, Family Support, Science and Research, Working With Children, Trauma Care, Child Development, Emergency Response, Risk Analysis, Social Sciences, Human Development, Cultural Diversity, Culture, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    742 reviews

    Mixed · Course · 1 - 3 Months

1…858687…460

In summary, here are 10 of our most popular market research courses

  • Analyzing and Visualizing Political Data with SPSS: Sage Publications
  • Building Business Models and Financial Strategies: John Wiley & Sons
  • Neuromarketing: Johns Hopkins University
  • Exploratory Data Analysis and Visualization: Coursera
  • Introduction to Artificial Intelligence: University of Colorado Boulder
  • AI Foundations for Executive Decision-Making: Coursera
  • Brand Management: Sage Publications
  • ESG and Sustainability Analytics: Microsoft
  • Lean Six Sigma: Tecnológico de Monterrey
  • Digital Marketing & Paid Search Specialist: EDUCBA

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Market (economics) (28)
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Digital Marketing (13)
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Modeling (9)
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Brand Management (7)

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