Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Beginner · Course · 1 - 4 Weeks

The Expert Academy
Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Strategic Planning, Change Management, Leadership Development, Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, Business Analysis, Business Analysis Tools, Data-Driven Decision-Making, ChatGPT, Process Modeling, Data Analysis, AI Integrations, LLM Application, AI literacy, Data Storytelling, Artificial Intelligence, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Augmented and Virtual Reality (AR/VR), Machine Learning
Beginner · Specialization · 1 - 3 Months
University of California, Irvine
Skills you'll gain: Business Writing, Stakeholder Engagement, Negotiation, Project Planning, Creative Thinking, Project Performance, Business Correspondence, Stakeholder Communications, Concision, Project Management, Communication Planning, Project Risk Management, Planning, Editing, Performance Measurement, Teamwork, Risk Management, Emotional Intelligence, Relationship Building, Communication
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Campaign Management, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Target Audience, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, User Story, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Sprint Retrospectives, Computer Hardware, ChatGPT, Stakeholder Management, Sprint Planning, Product Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Media Planning, Social Media Management, Online Advertising, Social Media Marketing, Performance Analysis, Facebook, Paid media, Performance marketing, Budget Management, Digital Advertising, Campaign Planning, Budgeting
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Case Law, Packaging and Labeling, Asset Protection, Legal Risk, Regulation and Legal Compliance, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Economics, Policy, and Social Studies, Planning
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Creative Thinking, Project Controls, Feasibility Studies, Cash Management, Entrepreneurship, Team Leadership, Business Correspondence, Report Writing, Financial Statement Analysis, Project Planning, Team Performance Management, Cost Control, Concision, Project Management, Communication
Beginner · Specialization · 3 - 6 Months