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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Cybersecurity

    Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Security Strategy, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, LLM Application, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, Web Presence, Interviewing Skills

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Google AI

    Skills you'll gain: Vibe coding, AI powered creativity, Debugging, Prompt Patterns, Brainstorming, Planning, Visual Storytelling, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, AI literacy, Responsible AI, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Generative Model Architectures, Prompt Engineering Tools, AI literacy, AI Product Strategy, Decision Intelligence, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Change, Organizational Structure, Program Management, Project Planning, AI Enablement, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Price Negotiation, Mediation, Arbitration, Communication, Business Communication, Intercultural Competence, Conflict Management, Cultural Responsiveness, Cultural Sensitivity, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Planning, Constructive Feedback, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Cybersecurity: Google
  • Generative AI for Sales Professionals: IBM
  • Next-Gen Brand Management: Coursera
  • Google UX Design: Google
  • Google AI: Google
  • IBM AI Foundations for Business: IBM
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • YouTube Content Creator Pro: Coursera
  • Foundations of Project Management: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

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