• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Negociar con sentido: ¿Competir, colaborar o ceder?

    Skills you'll gain: Negotiation, Game Theory, Communication, Conflict Management, Business Strategy, Cultural Diversity, Social Justice, Decision Making, Cultural Sensitivity, Ethical Standards And Conduct, Empathy & Emotional Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Fine-Tune & Optimize Generative AI Models

    Skills you'll gain: Hugging Face, Large Language Modeling, MLOps (Machine Learning Operations), Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, Transfer Learning, Applied Machine Learning, AI Personalization, Model Deployment, Model Evaluation, Responsible AI, Performance Tuning, Model Based Systems Engineering, Program Evaluation, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    IT Audit Field Manual: Strengthen Cyber Defense

    Skills you'll gain: Cyber Security Assessment, Endpoint Security, IT Security Architecture, Information Technology, Data Security, Network Security, Cloud Security, Information Privacy, Firewall, Cybersecurity, Linux, System Configuration, Security Controls, Cyber Threat Intelligence, Cyber Security Strategy, Microsoft Windows, Identity and Access Management, Risk Management Framework, Encryption, Good Clinical Practices (GCP)

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    AI Collaboration with Claude

    Skills you'll gain: Analytical Skills, Emotional Intelligence, Simulations

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Emerging Telecom Technologies: Edge Security Focus

    Skills you'll gain: Vulnerability Assessments, Network Security, Security Engineering, Telecommunications, Infrastructure Security, Cyber Security Assessment, Threat Detection, Network Analysis, Continuous Monitoring, Security Strategy, Internet Of Things, Emerging Technologies, General Networking, Network Architecture, Enterprise Architecture, Infrastructure Architecture, Virtualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Incident Response for Windows

    Skills you'll gain: MITRE ATT&CK Framework, Cyber Threat Hunting, Incident Response, Cyber Threat Intelligence, Digital Forensics, Threat Detection, Endpoint Detection and Response, Computer Security Incident Management, Microsoft Windows, Exploitation techniques, Threat Management, Endpoint Security, Cyber Security Strategy, Event Monitoring, Cyber Attacks, Cybersecurity, Cyber Security Policies, Network Security, Cyber Risk, Information Technology

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of B2B Tech Sales

    Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Navigating Disruption in Energy, Biology, Quantum, and Space

    Skills you'll gain: Emerging Technologies, Business Transformation, Strategic Leadership, Business Ethics, Energy and Utilities, Technology Strategies, Sustainable Technologies, Strategic Thinking, Innovation, Biotechnology, Business Strategy, Systems Thinking, Commercialization, Artificial Intelligence, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Leadership in Cybersecurity Oversight

    Skills you'll gain: Cyber Governance, Cyber Security Strategy, Cybersecurity, Strategic Leadership, Cyber Risk, Strategic Communication, Safety Culture, Stakeholder Communications, Business Leadership, Security Management, Governance, IT Management, Communication Strategies, Computer Security Awareness Training, Security Awareness, Culture Transformation, Performance Metric, Communication, Business Metrics, Employee Training

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Quality Management Systems, Organizational Strategy, Governance, Working Capital, Financial Statements, Marketing Planning, Corporate Strategy, Operations Management, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…787980…369

In summary, here are 10 of our most popular marketing strategy courses

  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Negociar con sentido: ¿Competir, colaborar o ceder?: Universidad Nacional Autónoma de México
  • Fine-Tune & Optimize Generative AI Models: Coursera
  • IT Audit Field Manual: Strengthen Cyber Defense: Packt
  • AI Collaboration with Claude: Advancing Women in Tech
  • Emerging Telecom Technologies: Edge Security Focus: Coursera
  • Incident Response for Windows: Packt
  • Foundations of B2B Tech Sales: LearnQuest
  • Navigating Disruption in Energy, Biology, Quantum, and Space: University of Illinois Urbana-Champaign
  • Leadership in Cybersecurity Oversight: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok