• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Leadership in 21st Century Organizations

    Skills you'll gain: Culture Transformation, Talent Management, Plan Execution, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Leadership Development, Organizational Change, Business Ethics, Leadership and Management, Team Leadership, Organizational Strategy, Business Transformation, Human Capital, Ethical Standards And Conduct, Communication, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Developing Data Products

    Skills you'll gain: Shiny (R Package), Rmarkdown, Leaflet (Software), Plotly, Interactive Data Visualization, Data Presentation, Data Visualization Software, R (Software), R Programming, Statistical Reporting, Application Development, Software Documentation, Web Applications, Hypertext Markup Language (HTML), Package and Software Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Organisational design: Know your organisation

    Skills you'll gain: Human Resource Strategy, Organizational Strategy, Culture Transformation, Organizational Structure, Human Resources, Organizational Effectiveness, Workforce Planning, Organizational Development, Organizational Change, Strategic Leadership, Operational Risk, Plan Execution, Operational Analysis, Organizational Leadership, Internal Controls, Risk Mitigation, Risk Management, Business Strategy, Key Performance Indicators (KPIs), Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Managing Employee Compensation

    Skills you'll gain: Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Employee Retention, Employee Performance Management, Employee Engagement, Labor Law, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Advice for Leaders During a Crisis

    Skills you'll gain: Crisis Management, Organizational Change, Team Leadership, Organizational Leadership, Leadership, Dealing With Ambiguity, Stress Management, Contingency Planning, Composure, Resilience, Team Management, Change Management, Adaptability, Team Motivation, Decision Making, Recognizing Others, Emotional Intelligence, Trustworthiness, Cognitive flexibility, Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Management and Leadership

    Skills you'll gain: Meeting Facilitation, Business Writing, Business Communication, Active Listening, Business Correspondence, Telephone Skills, Management Training And Development, Writing, Employee Coaching, Business Leadership, English Language, Discussion Facilitation, Delegation Skills, Concision, Staff Management, Recruitment, Leadership, Organizational Skills, Verbal Communication Skills, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Florida

    AI in Travel, Tourism, Hospitality & Event Management

    Skills you'll gain: Data Ethics, Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Hospitality, Natural Language Processing, Responsible AI, Supervised Learning, Artificial Intelligence, Hospitality Management, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI literacy, Guest Relations, Reinforcement Learning, Event Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Integrative Health and Medicine

    Skills you'll gain: Drug Interaction, Meditation & Breathwork, Contraindication, Patient Education And Counseling, Mindfulness, Patient Referral, Pharmacology, Treatment Planning, Pain Management, Manual Therapy, Patient Safety, Health Assessment, Patient Education and Support, Health Systems, Clinical Practices, Nursing Practices, Patient Evaluation, Pharmacotherapy, Nurse Education, Patient-centered Care

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Construction Management & Design

    Skills you'll gain: Construction Management, Responsible AI, Construction, Construction Engineering, Workflow Management, Decision Intelligence, Construction Inspection, Project Controls, AI Enablement, Generative AI Agents, Generative AI, Agentic systems, Project Risk Management, Automation Engineering, Agentic Workflows, Asset Management, AI Workflows, Risk Analysis, Forecasting, Facility Management and Maintenance

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    KodeKloud

    Linux Storage Management and LFCS Exam Prep

    Skills you'll gain: Linux Administration, Linux Servers, Linux, Linux Commands, Operating Systems

    Beginner · Course · 1 - 4 Weeks

1…777879…834

In summary, here are 10 of our most popular brand management courses

  • Leadership in 21st Century Organizations: Copenhagen Business School
  • Developing Data Products: Johns Hopkins University
  • Organisational design: Know your organisation: Macquarie University
  • Managing Employee Compensation: University of Minnesota
  • Advice for Leaders During a Crisis: Madecraft
  • Business English: Management and Leadership: Arizona State University
  • AI in Travel, Tourism, Hospitality & Event Management: University of Florida
  • Integrative Health and Medicine: University of Minnesota
  • Decision Making: Complete Guide: Chris Croft Training
  • AI for Construction Management & Design: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok