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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Predictive Analytics Model for Term Deposit Investment

    Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Data Using R for Statistical Analytics

    Skills you'll gain: Analytical Skills, Statistical Methods, Exploratory Data Analysis, R (Software), Business Analytics, Data Analysis, Statistical Analysis, Data Visualization, Analytics, Statistical Visualization, R Programming, Analysis, Statistical Programming, Predictive Analytics, Statistical Modeling, Data Structures, Statistical Software, Time Series Analysis and Forecasting, Data Manipulation, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Offline Marketing Strategies for Business Growth

    Skills you'll gain: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Product Promotion, Advertising, Marketing, Brand Management, Marketing Strategies, Digital Advertising, Consumer Behaviour

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Advertising, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Applied Machine Learning, Financial Systems, Operational Analysis, Loans, Anomaly Detection, Statistical Machine Learning, Financial Regulation, Regulatory Compliance, Operations Research, Benchmarking

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Oral Expression, Selling Techniques, Digital Media Strategy, Social Media Strategy, Presentations, Storytelling, Goal Setting, Marketing Strategies, Sales Strategy, Entrepreneurship, Data-Driven Decision-Making, Customer Insights, Marketing Strategy and Techniques, Prospecting and Qualification, New Business Development, Brand Strategy, Business Communication, Customer Analysis, User Research

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Advanced Data and Analytics Features in Tableau

    Skills you'll gain: Tableau Software, Data Transformation, Data Integration, Pivot Tables And Charts, Data Maintenance, Data Visualization Software, Data Wrangling, Relational Databases, Data Management, Advanced Analytics, Data Manipulation, Data Analysis, Analytics, Data Cleansing, Data Quality, Data Import/Export, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, AI powered creativity, Personalized Campaigns, Trend Analysis, Social Media Analytics, Social Media, Canva (Software), Social Media Management, Content Performance Analysis, Instagram, Social Media Content, Content Creation, Driving engagement, ChatGPT, Automation, Creativity, Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Operational Performance Management, Performance Measurement, Performance Analysis, Performance Metric, Performance Improvement, Operating Cost, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Profit and Loss (P&L) Management, Corrective and Preventive Action (CAPA), Operations Management, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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