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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Matplotlib, Predictive Modeling, Data Cleansing, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Unsupervised Learning, Interactive Data Visualization, Supervised Learning, Model Evaluation, Data Analysis, Jupyter, Data Manipulation, Data Literacy, Plotly, Generative AI, Professional Networking, Data Import/Export

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    150K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Centered Design, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Data Presentation, Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Programming Principles, Predictive Modeling, Data Science, Unsupervised Learning, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Experience, User Experience Design, User Research, Design Thinking, Persona (User Experience), Usability, User Centered Design, User Interface (UI), Mockups, Prototyping, Sprint Retrospectives, Wireframing, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Unlocking AI and ML : Your Path to Smart Business Solutions

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning

    Beginner · Course · 1 - 3 Months

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1…707172…436

In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science: IBM
  • Prepare Data for Exploration: Google
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • Next-Gen Brand Management: Coursera
  • Capstone: Create Value from Open Data: ESSEC Business School
  • IBM Data Science: IBM
  • Foundations of Management: IESE Business School
  • Google UX Design: Google
  • IBM AI Foundations for Business: IBM
  • Data Science Foundations: IBM

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