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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Fundamentals of Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, Policy Analysis, Public Policies, R Programming, Statistical Programming, Data Transformation, Data Cleansing, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Analytics as a Service for Data Sharing Partners

    Skills you'll gain: Dashboard, Data Sharing, Cloud Computing, Big Data, Data Access, Google Cloud Platform, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Processing IoT Hub data streams with Azure Stream Analytics

    Skills you'll gain: Microsoft Azure, Internet Of Things, Real Time Data, Data Storage, Query Languages, Peripheral Devices

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Big Data with Spark and Hadoop

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Development Environment, Distributed Computing, Performance Tuning, Data Transformation, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    478 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Creatives: AI for SEO, Marketing & Workflow

    Skills you'll gain: Prompt Engineering, ChatGPT, Copywriting, AI Workflows, Blogs, Content Creation, Target Audience, Writing and Editing, Social Media Content, Business Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads

    Skills you'll gain: Selling Techniques, Sales Strategy, Social Media Marketing, Search Engine Optimization, Product Promotion, Advertising Campaigns, Advertising, Digital Advertising, Product Strategy, Keyword Research, Product Marketing, Copywriting, Competitive Analysis, Customer Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Data Analytics in Excel Using Real-World Examples

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Management, Data Analysis, Data Cleansing, Pivot Tables And Charts, Analytical Skills, Data Manipulation, Data Entry, Statistical Analysis, Data Import/Export, Data Quality, Data Visualization Software, Data Validation, Forecasting

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of Data Analytics in the Public Sector with R: University of Michigan
  • Analytics as a Service for Data Sharing Partners: Google Cloud
  • Apply Data Analytics with Minitab for Business Decisions: EDUCBA
  • Processing IoT Hub data streams with Azure Stream Analytics: Coursera
  • Introduction to Big Data with Spark and Hadoop: IBM
  • ChatGPT for Creatives: AI for SEO, Marketing & Workflow: Skillshare
  • Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads: Alex Genadinik
  • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy
  • Data Analytics in Excel Using Real-World Examples: Packt
  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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