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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de InteligĂȘncia Artifical em Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Systems, Database Development, Database Software, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Architecture and Administration, Data-Driven Decision-Making, Data Sharing, Servers, Data Processing, Scripting Languages

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Implement and Manage Analytics Solutions

    Skills you'll gain: CI/CD, Continuous Deployment, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Architecture, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Decision Making, Strategic Decision-Making, Microsoft Excel, Transportation, Supply Chain, and Logistics, Transportation Operations, Excel Formulas, Model Optimization, Business Modeling, Business Analytics, Financial Modeling, Portfolio Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced HR Dashboards & Analytics in Excel

    Skills you'll gain: Dashboard, Compensation Analysis, Dashboard Creation, Microsoft Excel, Employee Retention, People Analytics, Training and Development, Compensation Management, Recruitment, Excel Macros, Spreadsheet Software, Talent Recruitment, Payroll, Employee Training, Data Visualization, Compensation Strategy, Training Programs, Human Resource Strategy, Workforce Planning, Human Resource Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Advanced Content Marketing Strategies and Tactics

    Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Goal Setting, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Brand Marketing, Digital Media Strategy, Content Scheduling, Strategic Marketing, Content Optimization, Driving engagement, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

    Skills you'll gain: Communication Planning, Marketing Strategies, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Market Analysis, Performance Metric, Business, Communication, Product Promotion, Decision Making, Analytical Skills, Research

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Copywriting, Advertising, Marketing, Advertising Campaigns, ChatGPT, Content Creation, Marketing Effectiveness, Customer Insights

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Cloud Based Analytics and AI Programming

    Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

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