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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Social Media Marketing, Case Studies, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Performance Analysis, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

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    Northeastern University

    Computation and Visualization for Analytics Part 2

    Skills you'll gain: Data Storytelling, Plotly, Statistical Visualization, Interactive Data Visualization, Matplotlib, Data Visualization Software, Network Analysis, Seaborn, Data-Driven Decision-Making, Data Mining, Scatter Plots, R Programming, Graph Theory, Data Science, Time Series Analysis and Forecasting

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: New
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    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Regression Analysis, Business Analytics, Data Preprocessing, Machine Learning Methods, Data Mining, Feature Engineering, Statistical Analysis, Decision Tree Learning, Data Transformation, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

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    Northeastern University

    Machine Learning and Data Analytics Part 1

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Feature Engineering, Predictive Modeling, Statistical Analysis, Data Preprocessing, Case Studies, Supervised Learning, Project Implementation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    Simplilearn

    Linear Algebra for ML and Analytics Training

    Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Feature Engineering, Applied Machine Learning, Analytics, Data Science, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Statistics, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    EDUCBA

    Univariate Time Series Analytics & Modeling with EViews

    Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Regression Analysis, Exploratory Data Analysis, Predictive Analytics, Correlation Analysis, Statistical Software, Statistical Analysis, Model Evaluation, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Financial Analysis, Big Data, Data Analysis, Risking, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Universidades Anáhuac

    Marketing Digital: Desde SEO hasta Analítica de Datos

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Applied Machine Learning, Financial Systems, Operational Analysis, Risk Analysis, Anomaly Detection, Statistical Machine Learning, Financial Regulation, Financial Industry Regulatory Authorities

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Master Digital Marketing Strategy with Case Studies: EDUCBA
  • Computation and Visualization for Analytics Part 2: Northeastern University
  • Predictive Analytics with SAS: Build & Deploy Models: EDUCBA
  • Machine Learning and Data Analytics Part 1: Northeastern University
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Linear Algebra for ML and Analytics Training: Simplilearn
  • Applied Football Analytics - Looking at real-world cases: Real Madrid Graduate School Universidad Europea
  • Desarrollo de estrategias eficaces de marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Univariate Time Series Analytics & Modeling with EViews: EDUCBA
  • Analyze Big Data Analytics for Financial Transformation: EDUCBA

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