Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Digital Brand Strategy, Strategic Marketing, Digital Marketing Tools, Marketing Strategies, Product Marketing, Market Dynamics, Consumer Behaviour, Customer Engagement, Earned Media, Marketing Channel, Promotional Strategies, E-Commerce, Shared Media, Brand Management, Product Development, Revenue Management, Content Creation
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Text Mining, Database Design, Data Governance, Interactive Data Visualization, Data Presentation, Plotly, Classification Algorithms, Data Visualization, Database Theory, Database Systems, Exploratory Data Analysis, Data Mining, Database Management, Statistical Visualization, Data Visualization Software, Matplotlib, Time Series Analysis and Forecasting, Data Wrangling, Correlation Analysis
Credit offered
Graduate Certificate · 6 - 12 Months

The Expert Academy
Skills you'll gain: Sales Management, Customer Insights, Customer Advocacy, Sales Strategy, Sales Enablement, Sales Development, Strategic Marketing, Customer Acquisition Management, Sales Process, Brand Marketing, Sales, Marketing Effectiveness, Sales Pipelines, Strategic Partnership, Growth Strategies, Brand Awareness, B2B Sales, Brand Management, Marketing Strategy and Techniques, Growth Mindedness
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: CI/CD, Continuous Deployment, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Architecture, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: MySQL, Business Intelligence, Role-Based Access Control (RBAC), SQL, Relational Databases, Database Software, Data Presentation, Database Management Systems, Data Visualization Software, Database Management, Databases, Data Access, Authorization (Computing), Query Languages, Performance Tuning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Compensation Analysis, Dashboard Creation, Microsoft Excel, Employee Retention, People Analytics, Training and Development, Compensation Management, Recruitment, Excel Macros, Spreadsheet Software, Talent Recruitment, Payroll, Employee Training, Data Visualization, Compensation Strategy, Training Programs, Human Resource Strategy, Workforce Planning, Human Resource Management
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Literacy, Data Analysis, Interactive Data Visualization, Google Cloud Platform, Analytics, Business Intelligence, Cloud Storage, Data Storage, Data Visualization Software, Dashboard Creation, SQL, Data Sharing, Data Processing, Data Warehousing, Query Languages
Beginner · Course · 1 - 3 Months

Skills you'll gain: Management Reporting, Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Human Resources, People Analytics, Performance Reporting, Employee Performance Management, Performance Metric, Workforce Management, Human Resource Policies, Business Reporting, Business Metrics, Return On Investment
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Dashboard Creation, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Storytelling, Data Analysis, Health Informatics, Stakeholder Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, People Analytics, Feature Engineering, Exploratory Data Analysis, Job Analysis, Predictive Analytics, Statistical Analysis, Data Analysis, Analytics, Model Evaluation, Statistical Methods, Trend Analysis, Correlation Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, R Programming, R (Software), Data Preprocessing, Data Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Systems, Database Development, Database Software, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Architecture and Administration, Data-Driven Decision-Making, Data Sharing, Servers, Data Processing, Scripting Languages
Beginner · Specialization · 3 - 6 Months