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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Power BI for Data Analytics & Storytelling

    Skills you'll gain: Relational Databases, Data Visualization, Data Modeling, Cloud Security, Databases, Database Management, Database Development, Inventory and Warehousing, Business Intelligence Software, Data Analysis Expressions (DAX), Cloud Management, Advanced Analytics, Cloud-Based Integration, Data Management, Performance Measurement, Data Governance, Microsoft Excel, Business Reporting, Cloud Storage, Spreadsheet Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    38 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Unsupervised Learning, Data Analysis, Data Manipulation, Machine Learning Algorithms, Computational Thinking, Descriptive Statistics, Data Processing, Data Preprocessing, Data Cleansing, Programming Principles, Data Visualization, Python Programming, Algorithms, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Brand-Led Revenue Growth: Align Sales And Marketing

    Skills you'll gain: Sales Management, Customer Insights, Customer Advocacy, Sales Strategy, Sales Enablement, Sales Development, Strategic Marketing, Customer Acquisition Management, Sales Process, Brand Marketing, Sales, Marketing Effectiveness, Sales Pipelines, Strategic Partnership, Growth Strategies, Brand Awareness, B2B Sales, Brand Management, Marketing Strategy and Techniques, Growth Mindedness

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Optimize Marketing Channel Performance

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Data-Driven Marketing, Personalized Campaigns, Prompt Engineering Tools, Prompt Patterns, Marketing Automation, Marketing Operations, AI Personalization, Marketing Effectiveness, Content Marketing, Campaign Planning, Social Media Campaigns, Content Performance Analysis, Marketing Strategies, Agentic Workflows, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data-Driven Decision-Making, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, Personalized Campaigns, AI Personalization, Customer Insights, Data-Driven Marketing, Marketing Analytics, Generative AI, Target Audience, Customer Data Management, Marketing, Marketing Strategies, Campaign Management, Marketing Effectiveness, Content Creation, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Data Analytics Engineering Graduate Certificate

    Skills you'll gain: Data Storytelling, Text Mining, Database Design, Data Governance, Interactive Data Visualization, Data Presentation, Plotly, Classification Algorithms, Data Visualization, Database Theory, Database Systems, Exploratory Data Analysis, Data Mining, Database Management, Statistical Visualization, Data Visualization Software, Matplotlib, Time Series Analysis and Forecasting, Data Wrangling, Correlation Analysis

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Digital Brand Strategy, Strategic Marketing, Digital Marketing Tools, Marketing Strategies, Product Marketing, Market Dynamics, Consumer Behaviour, Customer Engagement, Earned Media, Marketing Channel, Promotional Strategies, E-Commerce, Shared Media, Brand Management, Product Development, Revenue Management, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis, Customer Insights, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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