• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AI Engineer Associate

    Skills you'll gain: Model Deployment, Model Evaluation, Unsupervised Learning, Transfer Learning, Tensorflow, Keras (Neural Network Library), Dimensionality Reduction, Deep Learning, Recurrent Neural Networks (RNNs), Applied Machine Learning, BeeAI, Data Preprocessing, Convolutional Neural Networks, PyTorch (Machine Learning Library), Responsible AI, Python Programming, Agentic systems, Artificial Intelligence, Artificial Neural Networks, Feature Engineering

    Intermediate · Specialization · 1 - 3 Months

  • B

    Board Infinity

    Consultative Selling Foundations for Complex Deals

    Skills you'll gain: Overcoming Objections, Consultative Selling, Sales Training, Sales, Sales Process, Sales Management, Price Negotiation, Sales Presentation, Sales Pipelines, Prospecting and Qualification, Value Propositions, Verbal Communication Skills, Product Demonstration, Target Audience, Customer Insights, Storytelling, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Digital Advertising, Performance Analysis, Search Engine Marketing, Keyword Research, Marketing Planning, Account Management, Copywriting, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Target Audience, Customer Insights, Stakeholder Communications, Analytical Skills, Customer Communications Management, Communication, Business Writing, Business Communication, Marketing Communications, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Research, Productivity, Data Sharing, Reliability, Organizational Skills, Ethical Standards And Conduct, Identity and Access Management, Intellectual Property

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.7K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Foundational Finance for Strategic Decision Making

    Skills you'll gain: Financial Modeling, Market Data, Financial Analysis, Cash Flows, Loans, Financial Statements, Finance, Portfolio Risk, Risk Management, General Finance, Portfolio Management, Business Valuation, Corporate Finance, Capital Budgeting, Securities (Finance), Mortgage Loans, Risk Analysis, Excel Formulas, Equities, Investments

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Measure Vector Similarity

    Skills you'll gain: Data-Driven Decision-Making, Vector Databases, NumPy, Data Analysis, Model Evaluation, Machine Learning, Machine Learning Algorithms, Analysis, Linear Algebra, Python Programming, Classification Algorithms, Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Compelling Slides: Tell Your Story

    Skills you'll gain: Data Storytelling, Presentations, Verbal Communication Skills, Persuasive Communication, Concision, Copywriting, Storytelling, Stakeholder Communications, Time Management, Analysis, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Applied Data Science with R

    Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

1…606162…381

In summary, here are 10 of our most popular market research courses

  • Pivot Sales Data: Coursera
  • Track & Grow Brand Mentions: Coursera
  • AI Engineer Associate: Packt
  • Consultative Selling Foundations for Complex Deals: Board Infinity
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Apply Google Ads for Campaign Setup and Optimization: EDUCBA
  • Tailor Your Message: Coursera
  • Information & Digital Literacy for University Success: The University of Sydney
  • Foundational Finance for Strategic Decision Making: University of Michigan
  • Measure Vector Similarity: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok