Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making
Mixed · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making
Build toward a degree
Beginner · Course · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics
Intermediate · Specialization · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Economics, Financial Policy, Economic Development, International Finance, Supply And Demand, Policy Analysis, Sustainable Development, Socioeconomics, Behavioral Economics, Accounting, Market Dynamics, Critical Thinking
Build toward a degree
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Workplace inclusivity, Cultural Diversity, Organizational Development, Organizational Change, Human Resource Policies, Business Ethics, Empathy & Emotional Intelligence
Intermediate · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Peer Review, Video Game Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Brand Management, Business Planning, Game Design, Recruitment, Fundraising, Contract Management, Live Streaming, Higher Education, Workforce Planning, Content Creation, Relationship Building, Market Dynamics, Research
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Leadership and Management, People Management, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership, Virtual Teams, Cultural Sensitivity, Organizational Structure, Diversity and Inclusion, Influencing, Human Resource Strategy, Business Ethics, Negotiation, Innovation, Business Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Peer Review, Brand Marketing, Brand Management, Promotional Strategies, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Case Studies, Advertising Sales, Stakeholder Management, Stakeholder Analysis, Employee Engagement
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Research Methodologies, Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Statistical Analysis
Build toward a degree
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks