• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns: Data-Driven Marketing

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Data-Driven Marketing, Cross-Channel Marketing, Customer Analysis, Target Audience, Conversion Funnel Analysis, Digital Analysis, Marketing Effectiveness, Digital Marketing Campaigns, Campaign Management, Data Presentation, Performance Measurement, Analytics, Advertising Campaigns, Marketing Channel, Marketing Strategies, Consumer Behaviour, Budget Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Data Maintenance, Document Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Driving engagement, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Content Development and Management, Drive Engagement, Social Media Campaigns, Instagram, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Email Marketing: Campaigns, Tools & Optimization

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Campaign Management, Digital Marketing, Marketing Strategies, Direct Marketing, Campaign Planning, Personalized Campaigns, Marketing Analytics, Customer Engagement, Performance Analysis, Customer Relationship Building

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Social Media Analytics, Scientific Visualization, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Processing, Python Programming, Feature Engineering

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Using AI & ChatGPT for Content: Strategy & SEO

    Skills you'll gain: Content Strategy, Search Engine Optimization, Content Optimization, Content Development and Management, Content Creation, Keyword Research, Digital Content, Digital Publishing, Social Media Content, Target Audience, ChatGPT, Video Production, Prompt Engineering, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Writing is Designing: UX Content & Interface Strategy

    Skills you'll gain: Web Content Accessibility Guidelines, UI/UX Strategy, User Experience, User Interface and User Experience (UI/UX) Design, Experience Design, Writing and Editing, UI/UX Research, User Experience Design, Design and Product, User Research, Digital Design, User Interface (UI), Usability, User Interface (UI) Design, Technical Writing, Usability Testing, Style Guides, Content Strategy, User Flows, Product Design

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Strategy Implementation & Leadership in the Public Sector

    Skills you'll gain: Stakeholder Engagement, Strategic Leadership, Plan Execution, Drive Engagement, Organizational Strategy, Strategic Planning, Business Leadership, Stakeholder Management, Stakeholder Communications, Leadership and Management, Leadership, Program Implementation, Stakeholder Analysis, Business Strategy, Leadership Development, Strategic Decision-Making, Strategic Thinking, Public Administration, Learning Strategies, Organizational Change

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Social Media Marketing with ChatGPT

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Personalized Campaigns, Digital Media Strategy, Social Media Analytics, Content Development and Management, Campaign Planning, Promotions and Campaigns, Content Scheduling, Generative AI, Artificial Intelligence, Data Analysis

    Beginner · Course · 1 - 3 Months

1…565758…539

In summary, here are 10 of our most popular marketing strategy courses

  • Optimize Campaigns: Data-Driven Marketing: Coursera
  • Track & Populate Marketing Performance Metrics: Coursera
  • Introduction to AI for marketing professionals: AI Business School
  • GenAI for Social Media Marketing Specialists: Coursera
  • Email Marketing: Campaigns, Tools & Optimization: EDUCBA
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Using AI & ChatGPT for Content: Strategy & SEO: Skillshare
  • E-commerce Marketing and Email Campaigns: SkillUp
  • Writing is Designing: UX Content & Interface Strategy: Packt
  • Strategy Implementation & Leadership in the Public Sector: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok