• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: Responsible AI, Model Evaluation, AI literacy, Data Analysis, Applied Machine Learning, Artificial Intelligence, Machine Learning, Machine Learning Methods

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - 한국어

    Skills you'll gain: Responsible AI, AI literacy, Data Ethics, Artificial Intelligence, Model Evaluation, Data Analysis, Machine Learning Methods

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO Visibility: Build and Monitor Your Brand Online

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 繁體中文

    Skills you'll gain: Google Gemini, Gemini, Generative AI, Google Cloud Platform, Large Language Modeling, Customer Relationship Management, AI literacy, Applied Machine Learning, SQL, AI Integrations, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro del deporte, organizaciones y competiciones

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Talent Management, Performance Analysis, People Development, Training and Development, Organizational Development, Business Transformation, Digital Transformation, Driving engagement, New Business Development, Organizational Change, Innovation, Analytics, Business Modeling, Consumer Behaviour, Economics, Storytelling, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 기반 데이터 분석 입문

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Data Visualization, Data Presentation, Data Analysis, Big Data, Dashboard Creation, Data Transformation, Data Cleansing, Cloud Storage, Data Warehousing, Data Storage, SQL, Data Sharing

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Occupational Health, Occupational Safety And Health, Descriptive Analytics, Gerontology, Social Determinants Of Health, Biostatistics, Object Oriented Design, Data Security, Healthcare Ethics, Health Administration, Team Leadership, Digital Transformation, Governance, Telehealth, Environment Health And Safety, Public Health, Health Policy, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Dimensionality Reduction, Logistic Regression, Data Mining, Plot (Graphics), Data Visualization, Data Visualization Software, Big Data, Data Analysis, Analytics, R (Software), Predictive Analytics, R Programming, Statistical Modeling, Statistical Visualization, Predictive Modeling, Data Modeling, Data-Driven Decision-Making

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Unsupervised Learning, Bayesian Network, Computer Vision, Deep Learning, Reinforcement Learning, Natural Language Processing, Systems Thinking, Data Storytelling, Engineering Management, Time Series Analysis and Forecasting, Environmental Management Systems, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Capital Budgeting, Marketing Analytics, Logistic Regression, Financial Data, Prompt Engineering

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: Software Architecture, Test Automation, Software Design, Web Content Accessibility Guidelines, User Story, GitHub, Systems Architecture, Software Testing, Usability, Version Control, Agile Software Development, Test Driven Development (TDD), Test Script Development, Maintainability, Git (Version Control System), User Interface (UI), Continuous Integration, Software Design Patterns, Cucumber (Software), Unit Testing

    Credit offered

    Mastertrack · 6 - 12 Months

  • N

    Northeastern University

    Engineering Management Graduate Certificate

    Skills you'll gain: Project Closure, Engineering Management, Project Schedules, Engineering Software, Project Risk Management, Innovation, Project Controls, Risk Management, Project Management, Project Design, Work Breakdown Structure, Project Management Life Cycle, Risk Analysis, Scheduling, Project Implementation, Systems Engineering, Risk Management Framework, Project Management Software, Cost Management, Earned Value Management

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    G

    Google Cloud

    Principes de base de BigQuery pour les utilisateurs Teradata

    Skills you'll gain: Teradata SQL, Extract, Transform, Load, Identity and Access Management, Query Languages, Google Cloud Platform, SQL, Data Warehousing, Role-Based Access Control (RBAC), Big Data, Data Modeling, Database Administration, Database Design, Data Import/Export, Data Migration, Data Mapping, Data Architecture, Database Architecture and Administration, Database Management Systems

    Intermediate · Course · 1 - 3 Months

1…545546547548

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok