Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Collaborative Software, Management Reporting, Performance Reporting, Content Performance Analysis, Audit Planning, Data Import/Export, Data Analysis, Analytical Skills, Trend Analysis, Stakeholder Analysis, Data Management, Data Integration, Digital Assets
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Disabilities, Customer experience improvement, Customer Relationship Management, Customer Relationship Management (CRM) Software, Driving engagement, Self Service Technologies, Customer Engagement, Personalized Service, Loyalty Programs, Merchandising, Brand Loyalty, Diversity and Inclusion, AI Personalization, Experience Design, Multimedia, Augmented Reality, Drive Engagement, Digital Transformation, Storytelling, Automation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Data Modeling, Performance Tuning, Model Optimization
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, AI Workflows, Query Languages, Predictive Modeling, AI Integrations, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Applied Machine Learning, Generative AI, Customer Relationship Management, Predictive Modeling, Query Languages, SQL, AI Integrations, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Transformation, Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Big Data, Data Visualization, Data Processing, Data Analysis, Cloud Storage, Data Storage, Interactive Data Visualization, Data Presentation, Dashboard Creation, Data Warehousing, Exploratory Data Analysis, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Legal Risk, Sustainable Development, Law, Regulation, and Compliance, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design
Mixed · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Web Analytics and SEO, Web Content, Prompt Engineering, AI Integrations, Google Cloud Platform, Web Design and Development, Web Applications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Training, Analytics, MLOps (Machine Learning Operations), Applied Machine Learning, Google Cloud Platform, Data Analysis, Model Deployment, Machine Learning Methods, Query Languages
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Data Visualization, Data Presentation, Data Analysis, Big Data, Dashboard Creation, Data Transformation, Data Cleansing, Cloud Storage, Data Warehousing, Data Storage, SQL, Data Sharing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Model Evaluation, AI literacy, Data Analysis, Applied Machine Learning, Artificial Intelligence, Machine Learning, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks