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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Google Cloud

    Attention Mechanism - 简体中文

    Skills you'll gain: Model Optimization, Machine Learning Methods, Deep Learning, Artificial Neural Networks, Data Processing, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Professional Development, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Solution Selling, Consumer Behaviour, Business Correspondence, Customer Insights, Stakeholder Communications, Analytical Skills, Communication, Business Writing, Business Communication, Marketing Communications, Customer Engagement, Decision Making

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Equity Valuation and Market Behavior

    Skills you'll gain: Financial Market, Financial Systems, Competitive Analysis, Equities, Risk Management, Financial Trading, Investments, Market Data, Securities Trading, Market Analysis, Capital Markets, Financial Analysis, Investment Management, Market Liquidity, Market Dynamics, Financial Data, Performance Measurement, Portfolio Management, Business Valuation, Behavioral Economics

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Introduction à l'analyse de données sur Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Analytics, Google Cloud Platform, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Cloud Storage, Data Storage Technologies, Data Storage, SQL, Data Warehousing, Data Sharing

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Type and Visual Organization

    Skills you'll gain: Typography, Layout Design, Graphic and Visual Design, Design Thinking, Visual Design, Creativity, Strategic Communication, Design Elements And Principles, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Manage Confluence Users

    Skills you'll gain: User Accounts, Identity and Access Management, Auditing, Data Security, Group Policy, Data Access, Audit Planning, System Configuration, Security Awareness, Document Management, Collaborative Software, System Monitoring, Marketing

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Microsoft Azure Data Fundamentals Exam Guide (DP-900)

    Skills you'll gain: Azure Synapse Analytics, Relational Databases, Power BI, Microsoft Azure, Data Store, Data Visualization, Database Management, Real Time Data, Interactive Data Visualization, Data Storage, Database Theory, Dashboard, Data Presentation, Databricks, Database Administration, Data Warehousing, Data Management, Data Architecture, Data Integrity, Data Analysis

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Agile Projects with Pivotal Tracker: A Hands-On Guide

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    The Simplest Guide™ to Base SAS & Advanced SAS

    Skills you'll gain: SAS (Software), Data Visualization, Plot (Graphics), Data Manipulation, Data Presentation, Data Analysis, Statistical Programming, Data Import/Export, Data Visualization Software, Statistical Software, Data Processing, SQL, Data Transformation, Code Reusability, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

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    Packt

    Processing and Analyzing Big Data in AWS

    Skills you'll gain: Amazon Redshift, AWS SageMaker, AWS Kinesis, Data Pipelines, Apache Spark, Amazon Web Services, Big Data, Apache Hive, Kibana, Data Warehousing, Data Processing, Model Deployment, Data Migration, Extract, Transform, Load, Real Time Data, Ad Hoc Analysis, Data Transformation, Cloud Computing, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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