• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Implement and Manage Analytics Solutions

    Skills you'll gain: CI/CD, Microsoft Azure, Data Lakes, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Market Research: Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Machine Learning in Sports Analytics

    Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Classification Algorithms, Data Preprocessing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimizing Spark and Cloud Data Storage for Analytics

    Skills you'll gain: Cloud Security, Apache Spark, Transaction Processing, Data Lakes, PySpark, Data Security, Data Infrastructure, Performance Tuning, Cloud Computing, Cloud Computing Architecture, Amazon S3, Cloud Storage, Data Storage Technologies, Data Storage, Cloud Deployment, Data Warehousing, Data Management, Infrastructure Architecture, Data Integrity, Infrastructure as Code (IaC)

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Business Card Design And Business Networking For Marketing

    Skills you'll gain: LinkedIn, Events and Conferences, Sales Presentation, Copywriting, Professional Networking, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Communication Strategies, Brand Awareness, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Teradata for Data Warehouse & Analytics

    Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation, Mainframe Computing

    Intermediate · Specialization · 1 - 3 Months

1…535455…474

In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Fabric: Implement and Manage Analytics Solutions: Whizlabs
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Market Research: Marketing Psychology & Consumer Behavior: Alex Genadinik
  • The "What" of the Marketing Strategy: IE Business School
  • GenAI for Marketing: Ethics and Trends: Coursera
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Introduction to Machine Learning in Sports Analytics: University of Michigan
  • Optimizing Spark and Cloud Data Storage for Analytics: Coursera
  • Business Card Design And Business Networking For Marketing : Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok