• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Driving engagement, Content Management Systems, Web Analytics, Keyword Research, Performance Measurement, Performance Improvement, Copywriting, Process Optimization, Web Content Accessibility Guidelines, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Transformer Architectures and Multimodal Models

    Skills you'll gain: Vision Transformer (ViT), Transfer Learning, Recurrent Neural Networks (RNNs), Embeddings, LLM Application, Large Language Modeling, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Distributed Computing, Performance Tuning, Scalability, Computer Vision

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Channels

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Social Media Strategy, Digital Media Strategy, Web Analytics and SEO, Social Media Marketing, Marketing Strategy and Techniques, Content Marketing, E-Commerce, Mobile Banking, Performance Metric, Analytical Skills

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Entrepreneurial Finance: Strategy and Innovation

    Skills you'll gain: Financial Modeling, Blockchain, FinTech, Portfolio Risk, Entrepreneurial Finance, Financial Market, Business Valuation, Risk Management, Excel Formulas, Emerging Technologies, Cryptography, Risk Analysis, Fundraising and Crowdsourcing, Financial Trading, Probability Distribution, R (Software), Financial Analysis, Entrepreneurship, Finance, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Cómo hablar bien en público

    Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Non-Verbal Communication, Drive Engagement, Target Audience, Communication, Persuasive Communication, Strategic Communication, User Feedback, Customer Engagement, Assertiveness, Microsoft PowerPoint, Time Management, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Essential Manager Skills

    Skills you'll gain: Delegation Skills, Milestones (Project Management), Productivity, Microsoft Project, Team Motivation, Timelines, Accountability, Project Management, Management Training And Development, Conflict Management, Team Leadership, Stakeholder Communications, Team Management, Crisis Management, Dashboard, Process Improvement, Lean Methodologies, Time Management, Constructive Feedback, Smart Goals

    4.5
    Rating, 4.5 out of 5 stars
    ·
    193 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    SQL Data Quality, Security, and Governance

    Skills you'll gain: Data Governance, Data Strategy, Data Migration, Correlation Analysis, Security Controls, Data Quality, Data Management, Database Management, Data Infrastructure, SQL, Data Integrity, Data Security, Data Validation, Data Pipelines, Data Warehousing, Dashboard, Statistical Analysis, Cost Benefit Analysis, Auditing, Root Cause Analysis

    Advanced · Course · 3 - 6 Months

  • U

    University of Copenhagen

    Diabetes – the Essential Facts

    Skills you'll gain: Public Health and Disease Prevention, Epidemiology, Public Health, Health Disparities, Health Care, Chronic Diseases, Endocrinology, Nutrition and Diet, Medical Science and Research, Exercise Science, Surgery, Health Policy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Portfolio Risk, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    273 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Flier (Flyer) Marketing Design & Copywriting To Get Clients

    Skills you'll gain: Promotional Materials, Marketing Materials, Advertising Mail, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    ChatGPT and Prompt Engineering With Advanced Data Analysis

    Skills you'll gain: AI Workflows, Artificial Neural Networks

    Intermediate · Course · 3 - 6 Months

1…535455…381

In summary, here are 10 of our most popular market research courses

  • Optimize Content with SEO and Analytics: Coursera
  • Pricing Strategy in Practice: University of Virginia
  • Transformer Architectures and Multimodal Models: Edureka
  • Strategic Digital Marketing: Digital Marketing Channels: University of Arizona
  • Entrepreneurial Finance: Strategy and Innovation: Duke University
  • Cómo hablar bien en público: Universitat Autònoma de Barcelona
  • Essential Manager Skills: Coursera
  • SQL Data Quality, Security, and Governance: Coursera
  • Diabetes – the Essential Facts: University of Copenhagen
  • Derivatives - Options & Futures: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok