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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Model Scenarios: Financial Outcomes

    Skills you'll gain: Financial Forecasting, Risk Analysis, Scenario Testing, Business Metrics, Mathematical Modeling, Excel Macros, Forecasting, Risk Modeling, Excel Formulas, Financial Reporting, Business Modeling, Management Reporting, Performance Stress Testing, Business Risk Management, Data Analysis, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Linear Regression with R: Build & Optimize

    Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Statistical Methods, Model Training, Data Visualization, Statistical Modeling, Plot (Graphics), Model Optimization, Predictive Modeling, Data Validation, Data Analysis, R Programming, Supervised Learning, Correlation Analysis

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Create Investment Banking Pitch Books

    Skills you'll gain: Investment Banking, Presentations, Organizational Structure, Competitive Analysis, Market Analysis, Strategic Planning, Investments, Financial Acumen, Financial Analysis, Financial Data, Consulting, Proposal Development, Financial Statement Analysis, Corporate Communications, Company, Product, and Service Knowledge, Banking, Storytelling, Sales Presentations, Market Intelligence, Corporate Finance

    Mixed · Course · 1 - 4 Weeks

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    University of California, Davis

    Customer Research with Generative AI for Product Managers

    Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Build & Transform Data Pipelines

    Skills you'll gain: Data Pipelines, Apache Airflow, Data Integration, Cloud Deployment, Extract, Transform, Load, Cloud Computing, Data Infrastructure, Data Processing, Data Warehousing, Data Architecture

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Spark Instant Rapport

    Skills you'll gain: B2B Sales, Rapport Building, Sales Development, Sales, Sales Training, Phone Sales, Customer Engagement, Sales Prospecting, Relationship Building, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Relationship Building, Outbound Calls, Data-Driven Decision-Making, Performance Metric, Performance Measurement, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Enterprise Data Wrangling with SQL and Python

    Skills you'll gain: Data Wrangling, Data Cleansing, Relational Databases, Extract, Transform, Load, Data Manipulation, Data Integration, SQL, Databases, Database Management, Data Transformation, Data Processing, Data Quality, Business Intelligence, Data Pipelines, Data Validation, Data Analysis, Alteryx, Pandas (Python Package), Python Programming

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Exploratory Data Analysis with R and ggplot2

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Plot (Graphics), Data Visualization, R (Software), Regression Analysis, Data Presentation, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Scatter Plots, Anomaly Detection, Probability & Statistics, Descriptive Statistics, Analytical Skills, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Building Core Ecommerce Features

    Skills you'll gain: Full-Stack Web Development, Order Management, Responsive Web Design, UI Components, Order Processing, Web Design and Development, Web Applications, JavaScript Frameworks, React.js, Payment Processing, Order Delivery, Authentications, Data Validation, Secure Coding, Dashboard, Dashboard Creation, Payment Systems, Database Development, Data Integrity, User Accounts

    Intermediate · Course · 1 - 3 Months

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    Packt

    Research and Strategy for Effective Information Architecture

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Content Management, UI/UX Strategy, Design Research, User Experience, Content Strategy, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Usability Testing, Information Management, Usability, User Centered Design, Data Mapping, Digital Analysis, Diagram Design, Web Design, Web Applications, Web Development

    Intermediate · Course · 1 - 3 Months

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    Anmol Test Institution

    Créer une enquête de satisfaction client avec Typeform

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Customer experience improvement, Data Analysis, Data Sharing, Customer Engagement, Market Analysis, No-Code Development

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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