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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Dynamics, Corporate Strategy, Market Analysis, Market Share, Organizational Structure, Process Design, Growth Strategies, Market Opportunities, Business Economics, Business Transformation, Economics, Organizational Change, Consolidation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply ETL Testing Techniques for Retail Data Pipelines

    Skills you'll gain: Data Validation, Extract, Transform, Load, Test Case, Consolidation, Data Integrity, Data Integration, Data Transformation, Data Pipelines, Query Languages, SQL, Analytics

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Model Training, Predictive Modeling, Data Preprocessing, Statistical Machine Learning, Data-Driven Decision-Making, Machine Learning, Regression Analysis, Classification Algorithms, Data Analysis, Analysis, Data Modeling, Data Visualization Software, Data Visualization, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Analyze Advanced Data Using Minitab Regression Models

    Skills you'll gain: Classification And Regression Tree (CART), Minitab, Decision Tree Learning, Regression Analysis, Predictive Modeling, Statistical Modeling, Business Analytics, Statistical Methods, Advanced Analytics, Logistic Regression, Data-Driven Decision-Making, Scatter Plots, Plot (Graphics), Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Case Studies, Responsible AI

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Employee Surveys, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Fixed Income and Bond Valuation Analysis

    Skills you'll gain: Credit Risk, Securities (Finance), Financial Market, Investment Banking, Business Valuation, Cash Flows, Investment Management, Capital Markets, Investments, Risk Analysis, Banking, Financial Analysis, Securities Trading, Financial Trading, Finance, Market Dynamics, Income Statement

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Einführung in die Datenanalyse in Google Cloud

    Skills you'll gain: Dashboard Creation, Dashboard, Looker (Software), Data Analysis, Data Cleansing, Data-Driven Decision-Making, Analytics, Data Visualization, Big Data, Data Presentation, Data Processing, Interactive Data Visualization, Business Intelligence, Google Cloud Platform, Cloud Storage, Data Warehousing, Data Storage, Data Sharing, SQL

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Build a CRM with Spreadsheet Automation

    Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Learn Splunk in 2025 - The Essential Training Guide (V2)

    Skills you'll gain: Splunk, Software Installation, Analytics, Event Monitoring, Data Processing, Network Monitoring, Data Transformation, Operating System Administration, Role-Based Access Control (RBAC), User Accounts

    Intermediate · Course · 1 - 3 Months

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    Kennesaw State University

    How to Develop Affordable Innovations - Jagdish Sheth

    Skills you'll gain: Innovation, Cost Reduction, New Product Development, Value Engineering, Technology Strategies, Target Market, Market Dynamics, Product Strategy, Business Strategies, Digital Transformation, Scalability, Market Opportunities, Global Marketing

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Prepárate para convertirte en Professional Data Engineer

    Skills you'll gain: Data Maintenance, Data Management, Data Pipelines, Data Warehousing, Data Infrastructure, Data Processing, Google Cloud Platform, Data Migration, Data Storage, Data Architecture, Extract, Transform, Load, Data Storage Technologies, Data Analysis, Cloud Security, Data Security, Data Preprocessing

    Advanced · Course · 1 - 3 Months

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    Coursera

    Relationship & Communication Mastery

    Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Stakeholder Analysis, Sales, Drive Engagement, Relationship Building, Writing, Communication, Business Writing, Communication Strategies, Active Listening

    Intermediate · Course · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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