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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Data Visualization, Data Presentation, Management Reporting, Business Intelligence Software, Business Reporting, Business Analytics, Time Series Analysis and Forecasting, Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Sage Publications

    Building Customer Relationships and Leading Sales Teams

    Skills you'll gain: Account Management, Sales Management, Account Strategy, Customer Relationship Management, Sales Strategy, Sales, Sales Process, Sales Training, Customer Relationship Management (CRM) Software, Customer Relationship Building, Customer Retention, Budgeting, Sales Presentation, Selling Techniques, Performance Measurement, Performance Metric, Forecasting, Client Services, Strategic Marketing, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    UBITS

    Negociación y gestión de métricas

    Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management (CRM) Software, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Retention, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Relationship Building, Dashboard

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Build Dynamic Sales Dashboards in Excel

    Skills you'll gain: Dashboard, Dashboard Creation, Excel Formulas, Pivot Tables And Charts, Excel Macros, Performance Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, Microsoft Excel, Performance Measurement, Performance Metric, Business Analytics, Data Presentation, Interactive Data Visualization, Advanced Analytics, Visual Basic (Programming Language), Data Transformation, Data Processing

    Mixed · Course · 1 - 4 Weeks

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    Packt

    The Ultimate Guide to Snowpark

    Skills you'll gain: Snowflake Schema, Model Deployment, Data Pipelines, Pandas (Python Package), Data Import/Export, Data Transformation, Large Language Modeling, Data Processing, Containerization, Python Programming, MLOps (Machine Learning Operations), Feature Engineering, Application Deployment, Application Development, Data Science, Data Preprocessing, Cloud Computing, SQL, Stored Procedure, Machine Learning

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Geospatial Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Geospatial Information and Technology, Apache Airflow, Geospatial Mapping, Spatial Data Analysis, GIS Software, Cloud Computing, Geographic Information Systems, Leaflet (Software), Google Cloud Platform, Real Time Data, Global Positioning Systems, Data Transformation, Data Analysis, Anomaly Detection, Technical Communication, Machine Learning

    Beginner · Course · 3 - 6 Months

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    Coursera

    Strategic & Deal Planning

    Skills you'll gain: B2B Sales, Strategic Partnership, Sales Strategy, Business Planning, Sales Territory Management, Sales Management, Account Strategy, Business Development, New Business Development, Sales Pipelines, Proposal Development, Go To Market Strategy, Cost Benefit Analysis, Price Negotiation, Strategic Decision-Making, Decision Making, Value Propositions, Prioritization

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Global Healthcare Outcomes: Theory & Research Models

    Skills you'll gain: Pain Management, Care Management, Nursing Management, Value-Based Care, Patient-centered Care, Patient Safety, Health Policy, Nursing, Health Care, Mental and Behavioral Health, Substance Abuse, Substance Abuse Counseling, Healthcare Industry Knowledge, Cultural Responsiveness, Continuous Quality Improvement (CQI), Cultural Sensitivity, Infection Control, Surveys, Data Analysis, Leadership

    Intermediate · Course · 1 - 3 Months

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    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Strategy, Strategic Marketing, Strategic Thinking, Market Analysis, Product Lining, New Product Development, Portfolio Management, Case Studies, Cash Flows, Portfolio Risk, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Advanced Strategy and Automation for Trading Bots

    Skills you'll gain: Technical Analysis, Financial Trading, Regression Analysis, Business Process Automation, Trend Analysis, Market Data, Predictive Modeling, Market Trend, Advanced Analytics, Securities Trading, Computational Logic, Automation, Data-Driven Decision-Making, Market Dynamics, Decision Intelligence, Financial Market, Workflow Management, Back-End Web Development, Data Visualization, Algorithms

    Advanced · Course · 1 - 3 Months

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    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Build Trustworthy AI: Measure Human Connection

    Skills you'll gain: UI/UX Research, User Research, Responsible AI, User Experience, Persona (User Experience), AI literacy, Human Computer Interaction, Data Ethics, Rapport Building, Surveys, Human Factors, Artificial Intelligence, Trustworthiness, Decision Intelligence, Psychosocial Assessments, Generative AI, Psychological Evaluations, Data Collection, Decision Making

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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