• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Dashboard Win Drivers

    Skills you'll gain: Dashboard, Dashboard Creation, Sales Process, Sales, Customer Relationship Management (CRM) Software, Data Transformation, Data-Driven Decision-Making, Customer Insights, Customer Relationship Management, Data Presentation, Analytics, Performance Analysis, Pivot Tables And Charts, Analysis, Power BI, Predictive Analytics, Performance Metric, Business Metrics, Visualization (Computer Graphics), Negotiation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard Creation, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Management, Interactive Data Visualization, Business Analysis, Presentations, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Futuro de los Deportes

    Skills you'll gain: Mergers & Acquisitions, Talent Pipelining, Talent Sourcing, Talent Management, Performance Analysis, People Development, AI Personalization, Personalized Service, Training and Development, Business Transformation, Innovation, Organizational Development, Private Equity, Digital Analysis, Data-Driven Decision-Making, Digital Transformation, Entrepreneurship, Global Marketing, Business Operations, Business Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Negotiation & Deal Closure

    Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Contract Negotiation, Performance Analysis, Root Cause Analysis, Selling Techniques, General Sales Practices, Value Propositions, Problem Solving, Decision Making

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    AI-Assisted Content Creation & Refinement

    Skills you'll gain: Generative AI, Web Content Accessibility Guidelines, Social Media Content, TikTok, AI powered creativity, Photo/Video Production and Technology, Copywriting, Responsible AI, Prompt Engineering, Content Creation, Video Editing, Social Media Campaigns, Writing, Social Media Strategy, Photo Editing, Content Strategy, Business Ethics, Ethical Standards And Conduct, Brand Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Healthcare Data for Quality Improvement

    Skills you'll gain: Run Chart, Data Collection, Data Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Healthcare Project Management, Statistical Analysis, Exploratory Data Analysis, Data Literacy, Statistical Methods, Data-Driven Decision-Making, Sampling (Statistics), Statistical Visualization, Graphing, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Strategic Prioritization, Prioritization, Business Priorities, Meeting Facilitation, Product Roadmaps, Forecasting, Resource Allocation, Product Strategy, Discussion Facilitation, Data-Driven Decision-Making, Predictive Analytics, Predictive Modeling, Performance Metric, Data Analysis, Analytics, Estimation, Decision Making, Stakeholder Engagement, Project Estimation, Project Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Azure ML: Explore & Configure the Machine Learning Workspace

    Skills you'll gain: Statistical Modeling, Microsoft Azure, Statistical Methods, Data Processing, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, MLOps (Machine Learning Operations), Applied Machine Learning, Data Store, Apache Spark, Azure Synapse Analytics, Model Training, Cloud Computing, Data Preprocessing, Data Management, Model Deployment, Development Environment

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating Tile-based Dashboard Alerts in Looker

    Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Interactive Data Visualization, Data Visualization, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Enhancing User Interactivity in Looker with Liquid

    Skills you'll gain: Looker (Software), Google Cloud Platform, Dashboard, Interactive Data Visualization, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Microsoft Fabric: Architecture, Data Lakes and Ingestion

    Skills you'll gain: Data Lakes, Microsoft Azure, Extract, Transform, Load, Power BI, Data Governance, Data Integration, Data Architecture, Data Management, Data Infrastructure, Data Pipelines, Dataflow, Data Warehousing, Data Processing, Metadata Management, Data Sharing, Data Store, Data Transformation, Data Analysis, Python Programming, Machine Learning

    Intermediate · Course · 1 - 3 Months

1…503504505…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok