• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading Teams

    Skills you'll gain: Team Building, Teamwork, Team Management, Team Leadership, Team Performance Management, Team Collaboration, Conflict Management, Team Motivation, Collaboration, Rapport Building, Relationship Building, Drive Engagement, Performance Management, Performance Analysis, Organizational Structure, Knowledge Transfer, Leadership, Innovation, People Development, Industrial and Organizational Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Software Processes and Agile Practices

    Skills you'll gain: Agile Methodology, Kanban Principles, Agile Software Development, Software Development Methodologies, Software Development, Software Development Life Cycle, Agile Product Development, Scrum (Software Development), Software Engineering, Process Driven Development, Agile Project Management, Process Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Team Collaboration, Discussion Facilitation, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Business Transformation, Leadership Studies, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    The Arts and Science of Relationships: Understanding Human Needs

    Skills you'll gain: Relationship Building, Social Skills, Personal Development, Active Listening, Rapport Building, Interpersonal Communications, Communication, Empathy, Communication Strategies, Self-Awareness, Emotional Intelligence, Overcoming Obstacles, Needs Assessment, Assertiveness, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Customer Acquisition Management, Marketing Effectiveness, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    The Art of Negotiation

    Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Empowerment, Influencing, General Sales Practices, Planning, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Florida

    Personal & Family Financial Planning

    Skills you'll gain: Financial Planning, Financial Statement Analysis, Risk Management, Wealth Management, Financial Statements, Investments, Cash Management, Insurance, Cash Flows, Income Tax, Finance, Tax Planning, Financial Management, Credit Risk, Budgeting, Portfolio Management, Expense Management, Investment Management, Personal Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Adapting: Career Development

    Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Intercultural Competence, Cultural Diversity, Professional Development, Cultural Sensitivity, Adaptability, Self-Awareness, Business Ethics, Web Presence, Business Writing, Leadership Development, Cognitive flexibility, Diversity Awareness, Writing, Diversity and Inclusion, Digital Brand Strategy, Workplace inclusivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Introduction to Thermodynamics: Transferring Energy from Here to There

    Skills you'll gain: Electric Power Systems, Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Plant Operations and Management, Physical Science, Process Analysis, Engineering Calculations, Chemistry, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Columbia University

    The Age of Sustainable Development

    Skills you'll gain: Sustainable Development, Climate Change Mitigation, Sustainable Systems, Economic Development, Socioeconomics, Environmental Issue, Health Equity, Health Disparities, Community Development, Water Sustainability, Social Justice, Climate Change Adaptation, Human Development, Economics, Policy, and Social Studies, Environment and Resource Management, Economics, Health Policy, International Relations, Natural Resource Management, Public Health and Disease Prevention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Quality Improvement and Management

    Skills you'll gain: Quality Management, Quality Management Systems, ISO 9000 Series, Statistical Process Controls, Product Quality (QA/QC), Quality Improvement, Quality Monitoring, Quality Assessment, Service Improvement, Customer experience strategy (CX), Customer experience improvement, Quality Control, Continuous Quality Improvement (CQI), User Feedback, Product Improvement, Continuous Improvement Process, Technical Standard, Process Improvement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    395 reviews

    Beginner · Course · 1 - 4 Weeks

1…505152…834

In summary, here are 10 of our most popular brand management courses

  • Leading Teams: University of Michigan
  • Software Processes and Agile Practices: University of Alberta
  • Agile Leadership: University of Colorado System
  • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
  • Intro to International Marketing: Yonsei University
  • Measure and Monitor Brand Presence Online: Coursera
  • The Art of Negotiation: University of California, Irvine
  • Personal & Family Financial Planning: University of Florida
  • Adapting: Career Development: Macquarie University
  • Introduction to Thermodynamics: Transferring Energy from Here to There: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok