• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Track, Analyze & Your Mood

    Skills you'll gain: Self-Awareness, Emotional Intelligence, Personal Development, Trend Analysis, Verbal Communication Skills, Data Analysis, Communication, AI Personalization, Data Collection, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Hadoop Projects: Analyze & Optimize Big Data

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics, Data Preprocessing, Ad Hoc Reporting, Data Analysis

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    Logical Operations

    Microsoft Excel: Data Analysis with Power Pivot

    Skills you'll gain: Key Performance Indicators (KPIs), Microsoft Excel, Data Presentation, Data Analysis Expressions (DAX), Data Integration, Performance Measurement, Pivot Tables And Charts, Data Visualization Software, Spreadsheet Software, Performance Reporting, Trend Analysis, Cloud-Based Integration, Time Series Analysis and Forecasting, Data Analysis, Data Modeling, Data Manipulation, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, Database Architecture and Administration, Enterprise Modeling, SQL, Data Pipelines, Diagram Design, Database Theory, Business Logic, Data Integrity, Semantic Web, Data Storage, Business Metrics, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Validate and Summarize Data Effectively with Excel

    Skills you'll gain: Pivot Tables And Charts, Trend Analysis, Financial Data, Microsoft Excel, Data Quality, Data Validation, Spreadsheet Software, Excel Formulas, Strategic Decision-Making, Data Synthesis, Financial Analysis, Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Reporting, Data Analysis Software, Descriptive Statistics, Business Reporting, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Spend: Uncover Hidden Cost Savings

    Skills you'll gain: Data Storytelling, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Data Literacy, Data-Driven Decision-Making, Data Analysis, Data Cleansing, Data Wrangling, Data Synthesis, Financial Data, Analysis, Expense Management, Data Transformation, Cost Reduction, Cost Management, Data Management, Data Preprocessing, Financial Reporting

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Market Risk Management Fundamentals

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Investment Management, Financial Market, Risk Management, Market Liquidity, Risk Management Framework, Risk Analysis, Investments, Finance, Performance Measurement, Construction, Construction Management, Advanced Analytics, Budgeting, Performance Testing, Stress Management, Analytics, Design

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Statistical Thinking & Predictive Modeling

    Skills you'll gain: Descriptive Statistics, Data Analysis, Predictive Modeling, Predictive Analytics, Analytics, Statistical Modeling, Business Analytics, Statistical Hypothesis Testing, Exploratory Data Analysis, Data-Driven Decision-Making, Customer Analysis, Data Science, Model Evaluation, Scikit Learn (Machine Learning Library), Statistical Analysis, Feature Engineering, Applied Machine Learning, Data Visualization, Statistical Inference, Supervised Learning

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Plan Execution, Root Cause Analysis, Journey Mapping, Project Planning, Agile Methodology, Agile Project Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Trend Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Retail Supply Chain and Relationship Management

    Skills you'll gain: Reverse Logistics, Retail Management, Retail Store Operations, Strategic Sourcing, Inventory and Warehousing, Customer experience improvement, Procurement, Customer experience strategy (CX), Warehouse Management, Warehousing, Transportation, Supply Chain, and Logistics, Supply Chain, Supply Management, Customer Service, Logistics, Operations Management, Customer Relationship Management, Relationship Management, Operations, Operational Efficiency

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Sales Presentations, Upselling, Customer Relationship Management, Customer Relationship Management (CRM) Software, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Customer Retention, Cross-Channel Marketing, Customer Success Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Commercial Skills: Negotiation, Sales, Customer service

    Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…478479480…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok