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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
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    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Science - Final Research Project

    Skills you'll gain: Statistical Analysis, Research, Research Reports, Data Analysis, Research Design, Data Collection, Research Methodologies, Surveys, Qualitative Research, Experimentation, Descriptive Statistics, Survey Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, AI Enablement, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Flier (Flyer) Marketing Design & Copywriting To Get Clients

    Skills you'll gain: Promotional Materials, Marketing Materials, Advertising Mail, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    How to Conduct a Social Impact Assessment with SROI

    Skills you'll gain: Social Impact, Return On Investment, Sustainability Reporting, Needs Assessment, Program Evaluation, Performance Reporting, Project Scoping, Project Performance, Strategic Communication, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 2

    Skills you'll gain: Research Design, Research Methodologies, Social Sciences, Research, Surveys, Qualitative Research, Statistical Analysis, Data Collection, Higher Education, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Generative AI, Responsible AI, Risk Management, AI Enablement, Marketing, Marketing Automation, Artificial Intelligence, Content Creation, Digital Transformation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Methods and Statistics in Social Science - Final Research Project: University of Amsterdam
  • Harnessing HubSpot AI: Intelligent Marketing Success: Coursera
  • Flier (Flyer) Marketing Design & Copywriting To Get Clients: Alex Genadinik
  • Le marketing dans un monde numérique: University of Illinois Urbana-Champaign
  • Digital Marketing Foundations: Analyze & Apply Strategies: EDUCBA
  • How to Conduct a Social Impact Assessment with SROI: Coursera
  • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
  • AI for Marketing: SWOT Analysis: Kennesaw State University
  • The "What" of the Marketing Strategy: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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