• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave Machine Learning: Apply, Analyze & Build

    Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Español

    Skills you'll gain: Responsible AI, Data Analysis, Data Modeling, Model Evaluation, Artificial Intelligence, Data Visualization Software, Machine Learning, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Enhancing, Importing, and Exporting Reports

    Skills you'll gain: Microsoft Excel, Business Reporting, Spreadsheet Software, Report Writing, Management Reporting, Microsoft Access, Data Presentation, Data Analysis Software, Data Visualization, Data Integration, Business Intelligence, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Fairness & Bias - 한국어

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Artificial Intelligence, Google Cloud Platform, Tensorflow, Machine Learning, Model Evaluation, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Data Preprocessing, Classification Algorithms, Applied Machine Learning, Java, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Feature Engineering, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Machine Learning, Algorithms

    Advanced · Course · 1 - 4 Weeks

  • I

    IIT Roorkee

    Executive MBA

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Business Process Management, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Cash Management, Revenue Management

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Français

    Skills you'll gain: Extract, Transform, Load, Data Sharing, Data Pipelines, Metadata Management, Google Cloud Platform, Data Migration, Data Processing, Big Data, Data Integration, Cloud Storage, Data Warehousing, Data Management, Data Lakes, Data Import/Export, Data Transformation, Apache Spark, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    使用 BigQuery 机器学习推理功能

    Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Create & Deploy Company Websites Using Apache & PHP

    Skills you'll gain: HTML and CSS, Web Design, UI Components, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: Responsible AI, Model Evaluation, Data Analysis, AI Enablement, Data Visualization, Artificial Intelligence, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Statistical Methods Using Minitab

    Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Sampling (Statistics), Statistical Visualization, Probability & Statistics, Probability Distribution, Data Analysis, Statistical Methods, Performance Analysis, Statistical Inference, Quality Control, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

1…467468469…471

In summary, here are 10 of our most popular marketing analytics courses

  • Octave Machine Learning: Apply, Analyze & Build: EDUCBA
  • Responsible AI for Developers: Interpretability & Transparency - Español: Google Cloud
  • Crystal Reports: Enhancing, Importing, and Exporting Reports: Logical Operations
  • Responsible AI for Developers: Fairness & Bias - 한국어: Google Cloud
  • Build & Evaluate Decision Trees for ML: Coursera
  • Executive MBA: IIT Roorkee
  • Introduction to Data Engineering on Google Cloud - Français: Google Cloud
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • 使用 BigQuery 机器学习推理功能: Google Cloud
  • Create & Deploy Company Websites Using Apache & PHP: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok