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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


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    Coursera

    Practical Project Management for Managers

    Skills you'll gain: Stakeholder Communications, Crisis Management, Smart Goals, Agile Project Management, Leadership and Management, Leadership, Business Leadership, Case Studies

    Intermediate · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Marketing, Social Media, Consumer Behaviour, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication

    4.8
    Rating, 4.8 out of 5 stars
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    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

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    LearnKartS

    Certified Associate in Project Management Prep

    Skills you'll gain: Project Closure, Agile Project Management, Product Roadmaps, Project Management, Agile Software Development, Backlogs, Procurement, Stakeholder Management, Scope Management, Project Management Life Cycle, Agile Methodology, Project Controls, Project Risk Management, Project Planning, Project Schedules, Project Scoping, Project Estimation, Project Implementation, Waterfall Methodology, Project Performance

    Beginner · Specialization · 3 - 6 Months

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    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Mixed · Course · 1 - 3 Months

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    Google

    Gestión de Proyectos de Google

    Skills you'll gain: Project Closure, Quality Management, Project Planning, Communication Planning, Sprint Retrospectives, Backlogs, Project Management Life Cycle, Agile Methodology, Project Management, Agile Project Management, Issue Tracking, Stakeholder Analysis, Budget Management, Project Scoping, Milestones (Project Management), Project Documentation, Project Risk Management, Scope Management, Stakeholder Management, Change Management

    4.9
    Rating, 4.9 out of 5 stars
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    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

    4.5
    Rating, 4.5 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Minnesota

    Software Development Lifecycle

    Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Software Development Life Cycle, Software Quality Assurance, Program Development, Application Security, Scrum (Software Development), Object Oriented Design, Software Architecture, User Experience Design, Software Quality (SQA/SQC)

    4.7
    Rating, 4.7 out of 5 stars
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    9.8K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

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    Google

    Assets, Threats, and Vulnerabilities

    Skills you'll gain: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Risk, NIST 800-53, Authorization (Computing), Malware Protection, Authentications, Security Strategy, Security Controls, Risk Management Framework, Identity and Access Management, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
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    4K reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Human Resource Management: Analyze & Apply

    Skills you'll gain: Human Capital, Human Resources, Talent Management, Workforce Planning, Talent Acquisition, Human Resource Strategy, Employee Performance Management, Performance Appraisal, Talent Recruitment, Labor Relations, Compensation and Benefits, Succession Planning, Workforce Management, Employee Training, Diversity and Inclusion, Occupational Safety And Health, Employee Engagement

    Mixed · Course · 1 - 4 Weeks

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    Rice University

    Engineering Project Management: Initiating and Planning

    Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Stakeholder Analysis, Project Scoping, Planning, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Case Studies, Peer Review

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Engineering Project Management Part 2

    Skills you'll gain: Project Closure, Engineering Management, Project Schedules, Project Controls, Work Breakdown Structure, Project Management Life Cycle, Scheduling, Project Implementation, Earned Value Management, Project Management, Timelines, Project Performance, Project Planning, Resource Planning, Resource Management, Resource Allocation, Forecasting, Performance Metric

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular brand management courses

  • Practical Project Management for Managers: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Certified Associate in Project Management Prep: LearnKartS
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Gestión de Proyectos de Google: Google
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Software Development Lifecycle: University of Minnesota
  • Manager of Managers: Performance Management and Metrics: Coursera
  • Assets, Threats, and Vulnerabilities: Google
  • Human Resource Management: Analyze & Apply: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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