• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    The Ultimate T-SQL And Microsoft SQL Server Bootcamp

    Skills you'll gain: Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Transaction Processing, Stored Procedure, Database Administration, Database Software, Data Manipulation, Database Management, Query Languages, Relational Databases, Database Architecture and Administration, Data Integrity, Data Analysis

    Intermediate · Course · 3 - 6 Months

  • P

    Packt

    The Simplest Guide™ to Clinical Data Analysis with SAS

    Skills you'll gain: Clinical Trials, Clinical Data Management, Clinical Research, Case Report Forms, Drug Development, SAS (Software), Statistical Reporting, Pharmaceuticals, Statistical Programming, Data Analysis, Statistical Analysis, Informed Consent, Data Transformation, Data Manipulation, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Innovating with Data and Google Cloud בעברית

    Skills you'll gain: Digital Transformation, Applied Machine Learning, Google Cloud Platform, Data Literacy, Big Data, Cloud Storage, Cloud Services, Looker (Software), Cloud Computing, Cloud Solutions, Customer Insights, Machine Learning, Analytics, Data Management, Data Lakes, Data Storage, Unstructured Data, Data Quality, Data Processing, Business Intelligence

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Introdução ao Workforce Management

    Skills you'll gain: Workforce Management, Workforce Planning, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Development, Human Resources, HR Tech, People Analytics, Performance Measurement, Data-Driven Decision-Making, Program Implementation, Agile Methodology, Innovation

    4.4 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Statistical Programming, Probability Distribution, Data Analysis, Statistical Software, Markov Model, Data Science, Statistical Modeling, Statistics, Statistical Inference, Probability, Correlation Analysis, R Programming

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Social Determinants of Health: Health Care Systems

    Skills you'll gain: Health Equity, Health Disparities, Health Systems, Public Health, Social Determinants Of Health, Healthcare Ethics, Public Health and Disease Prevention, Health Policy, Data Analysis, Health Care, Community Health, Data Ethics, Substance Abuse, Correlation Analysis, Heat Maps, Mental Health Diseases and Disorders, Mental and Behavioral Health, Data Visualization, Health Informatics, Trauma Care

    5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Créer des pipelines de flux de données sur Google Cloud

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Data Integration, Data Architecture, Data Processing, Extract, Transform, Load, Cloud-Based Integration, Big Data, Data Import/Export, Analytics, Data Storage, Data Collection

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introducción a Azure Data Factory para Big Data

    Skills you'll gain: Data Pipelines, Big Data, Microsoft Azure, Data Processing, Data Integration, Cloud Management, Cloud Services

    4.6 stars, 21 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (21) · Advanced · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    总计划案 Final Project

    Skills you'll gain: English Language, Business Writing, Presentations, Executive Presence, Management Reporting, Product Planning, Business Planning, Marketing Budgets, New Product Development, Business Communication, Writing, Marketing Planning, Campaign Management, Internal Communications, Oral Expression, Analysis

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea diseños de marca para tu pequeña empresa con Canva

    Skills you'll gain: Canva (Software), Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Graphic and Visual Design Software, Design, Creative Design, Branding, Graphics Software, Design Software, Content Marketing, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography

    4.8 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…451452453…551

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok