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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Teach English Now! Foundational Principles

    Skills you'll gain: Digital pedagogy, Train The Trainer, English Language, Verbal Communication Skills, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Microsoft Excel, Strategic Decision-Making, Data Modeling, Business Modeling, Financial Modeling, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Shopify Foundations: Setting Up Your Online Store

    Skills you'll gain: Order Management, Order Fulfillment, Inventory and Warehousing, Inventory Management, Market Opportunities, Retail Store Operations, E-Commerce, Product Assortment, Merchant Services, Retail Management, Product Planning, Market Research, Shipping and Receiving, Merchandising, Web Design, Sales Strategy, Marketing Channel, Business, Marketing Strategies, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Business Analysis Tools, Business Economics, Value Propositions, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Promotional Strategies, Digital Transformation, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Marketing Strategy & Management

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Customer Relationship Management (CRM) Software, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Competitor Changes

    Skills you'll gain: Competitive Intelligence, Market Intelligence, Competitive Analysis, Go To Market Strategy, Internal Communications, Stakeholder Communications, Continuous Monitoring, Strategic Thinking, Business Priorities, Sales Enablement, Concision, Report Writing, Business Writing, Action Oriented, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Strategy and Messaging

    Skills you'll gain: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Modeling, Data Modeling, Financial Modeling, Business Analysis, Risk Management, Resource Allocation, Statistical Analysis, Decision Intelligence, Mathematical Modeling, Process Optimization, Statistical Methods, Spreadsheet Software, Predictive Analytics, Transportation Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Advanced College Writing Skills

    Skills you'll gain: Writing and Editing, Editing, Surveys, Research, Research Methodologies, Writing, Research Design, Qualitative Research, Research and Design, Investigation, Technical Writing, Technical Communication, Critical Thinking, Data Collection, Research Reports, Liberal Arts, Grammar, Learning Strategies, Interviewing Skills, Intellectual Property

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Teach English Now! Foundational Principles: Arizona State University
  • GTM Planning and Campaign Execution: Coursera
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Business Analytics with Excel: Johns Hopkins University
  • Shopify Foundations: Setting Up Your Online Store: John Wiley & Sons
  • Foundations of Business Strategy: University of Virginia
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Marketing Strategy & Management: Sage Publications
  • Track Competitor Changes: Coursera
  • Brand Strategy and Messaging: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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