• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Gap Analysis, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Troubleshooting and Solving Data Join Pitfalls

    Skills you'll gain: Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration, Data Validation

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Developing Secure IoT Applications

    Skills you'll gain: Cloud Security, Internet Of Things, Network Security, Application Security, Security Management, Data Security, Cloud Services, Security Controls, Time Series Analysis and Forecasting, Cryptography, Data Analysis, Cryptographic Protocols, Identity and Access Management, Data Integrity, Authentications, Vulnerability Assessments

    4.9 stars, 18 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (18) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Automatic Data Processing, Inc. (ADP)

    Setting Clear Expectations

    Skills you'll gain: Recognizing Others, Team Leadership, Team Performance Management, Employee Coaching, Constructive Feedback, Team Management, Coaching, Expectation Management, Leadership, Knowledge Transfer, Professional Development, Motivational Skills, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Как создать рекламную кампанию в Twitter

    Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Online Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing, Bidding

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze & Optimize Your AI Visibility KPIs

    Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Dashboard Creation, Power BI, Performance Analysis, Generative Engine Optimization (GEO), Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Content Performance Analysis, Digital Analysis, Analysis, Business Intelligence, Trend Analysis, Data Analysis, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    HubSpot Academy

    Ventas entrantes

    Skills you'll gain: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    Advanced Videography: Documentary and Promo Editing

    Skills you'll gain: Cinematography, Videography, Photography, Video Production, Photo/Video Production and Technology, Video Editing, Post-Production, Peer Review, Visual Storytelling

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Microsoft 365 Foundations: Outlook, Teams & Viva

    Skills you'll gain: Microsoft Teams, Microsoft Outlook, Microsoft Office, Collaborative Software, Collaboration, Team Collaboration, Team Oriented, Productivity Software, Team Management, Drive Engagement, Knowledge Transfer, Internal Communications, Organizational Skills, Productivity, File Management, Document Management, Organizational Effectiveness, Communication, Communication Strategies, Business

    Beginner · Course · Less Than 2 Hours

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Management, Campaign Management, Branding, Brand Strategy, Brand Awareness, Stakeholder Management, Business Priorities

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Python Interactive Dashboards with Plotly Dash

    Skills you'll gain: Plotly, Dashboard, Dashboard Creation, Interactive Data Visualization, Jupyter, HTML and CSS, UI Components, Hypertext Markup Language (HTML), Plot (Graphics), Data Visualization Software, Real Time Data, Python Programming, Data Structures

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Essential Leadership Skills for Career Growth

    Skills you'll gain: Adaptability, Communication, Leadership Development, Performance Measurement, Drive Engagement, Leadership, Communication Strategies, Organizational Leadership, Team Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Leadership, Recognizing Others, Detail Oriented, Strategic Communication, Team Motivation, Business Metrics, Leadership and Management, Professional Development, Business

    Beginner · Course · 1 - 3 Months

1…427428429…552

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok