• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Effective Interpersonal Communication for Business

    Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Communication Strategies, Corporate Communications, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidades Anáhuac

    Introducción a R

    Skills you'll gain: Ggplot2, R (Software), Plot (Graphics), R Programming, Data Manipulation, Statistical Visualization, Data Analysis, Software Installation, Statistical Programming, Graphing, Programming Principles, Descriptive Statistics, Development Environment, Integrated Development Environments

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea diseños de marca para tu pequeña empresa con Canva

    Skills you'll gain: Canva (Software), Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Graphic and Visual Design Software, Design, Creative Design, Branding, Graphics Software, Design Software, Content Marketing, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Distributed Query Optimization and Security

    Skills you'll gain: Database Management, Database Architecture and Administration, Apache Hadoop, Database Theory, Query Languages, Database Management Systems, Big Data, Databases, SQL, Data Access, Distributed Computing, Data Processing, Data Integrity, Authorization (Computing), Data Storage Technologies, File Systems, Algorithms

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Growth: Boost Your Engagement

    Skills you'll gain: Content Scheduling, Facebook, Social Media Content, Social Media Management, Social Media, Driving engagement, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Community Organizing, Content Management, Community Development, Content Creation, Content Optimization

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Visualizing Billing Data with Google Data Studio

    Skills you'll gain: Google Cloud Platform, Dashboard Creation, Data Presentation, Data Visualization Software, Data Import/Export, Big Data, Analytics, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Comment augmenter vos abonnés twitter

    Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Distributed Computing, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Production Planning, Graph Theory, Data-Driven Decision-Making, Production Schedule, Decision Making, Mathematical Modeling, Network Planning And Design, Mathematical Software, Model Optimization, Computational Logic, Algorithms, Cryptography

    4.8 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis

    3.9 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Emerging Markets - Jagdish Sheth

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Strategic Marketing, Marketing Strategies, Marketing, Market Dynamics, Branding, Market Analysis, Brand Management, Market Opportunities, Economic Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…421422423…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok