Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy
Build toward a degree
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Strategic Marketing, Web Analytics and SEO, Digital Marketing Campaigns, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Exercise Science, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Data-Driven Decision-Making, Applied Machine Learning, Vital Signs, Health Technology, Python Programming, Sensory Systems Analysis, Data Collection, Verification And Validation
Intermediate · Course · 1 - 3 Months
Madecraft
Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Market Share, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Promotions and Campaigns, Customer Data Management, Promotional Strategies, Plan Execution, Branding
Beginner · Course · 1 - 3 Months
Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Digital Brand Strategy, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

University of Amsterdam
Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Statistical Visualization, Six Sigma Methodology, Regression Analysis, Probability Distribution, Statistical Methods, Descriptive Statistics, Data Analysis, Histogram, Lean Methodologies, Statistical Analysis, Statistical Software, Statistical Modeling, Probability & Statistics, Data-Driven Decision-Making, Analytics, Statistics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Data Presentation, Interactive Data Visualization, Power BI, Business Intelligence, Storytelling, Data-Driven Decision-Making, Data Visualization, Data Analysis, Analytics, Stakeholder Analysis, Stakeholder Communications, Exploratory Data Analysis, Key Performance Indicators (KPIs), Stakeholder Engagement, Action Oriented
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Database Design, Database Systems, Relational Databases, Database Software, Databases, Database Application, NoSQL, Database Management Systems, Database Management, Database Development, Machine Learning Algorithms, SQL, Big Data, Model Evaluation, Apache Hadoop, MySQL, Statistical Analysis, Database Theory, Data Analysis, Data Preprocessing
Build toward a degree
Intermediate · Specialization · 3 - 6 Months