• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Foundations of Mass Communication & Media

    Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    Logical Operations

    R Programming: Setup and Data Processing

    Skills you'll gain: Data Processing, R Programming, Data Manipulation, Data Structures, Statistical Programming, Data Analysis, Computational Logic, Data Analysis Software, Data Preprocessing, Software Installation, Data Science, Development Environment, Computer Programming, Program Development, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Use Tableau for your Data Science Workflow

    Skills you'll gain: Data Presentation, Data Visualization, Plot (Graphics), Statistical Visualization, Data-Driven Decision-Making, Dashboard Creation, Data Ethics, R (Software), Data Science, Data Governance, Advanced Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Salesforce

    Operaciones de ventas de Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Sales Enablement, Service Management, Order Management, Prospecting and Qualification, Product Knowledge, Sales

    3 stars, 6 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 3 (6) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Growing and Sustaining Online Communities

    Skills you'll gain: Driving engagement, Loyalty Programs, Cross-Channel Marketing, Drive Engagement, Brand Loyalty, Community Development, Customer Engagement, Personalized Campaigns, Customer Retention, Direct Marketing, Integrated Marketing Communications, Growth Strategies, Content Creation, Multimedia, Content Strategy, Personalized Service, Social Media Campaigns, AI literacy, Strategic Partnership, Storytelling

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Selling & Sales Management

    Skills you'll gain: Sales Prospecting, Closing (Sales), Sales Presentation, Sales Process, Sales Management, Active Listening, Selling Techniques, Conflict Management, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, General Sales Practices, Persuasive Communication, Customer Relationship Management, Customer Analysis, Sales Development, Ethical Standards And Conduct, Network Administration

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Macquarie University

    Validate New Ideas for Startups

    Skills you'll gain: Value Propositions, Entrepreneurship, Market Research, User Research, Customer Insights, Customer Analysis, Competitive Analysis, Market Analysis, Ideation, Data-Driven Decision-Making, New Business Development, Sales Presentations, Stakeholder Engagement, Fundraising and Crowdsourcing, Entrepreneurial Finance, Presentations, Innovation, Business Modeling, Professional Networking, Strategic Partnership

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Record Keeping, Data Entry, Journey Mapping, Data Management, Data Maintenance, Data Integrity

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Prepare for CFA Level 1: Equity Investments and Valuation

    Skills you'll gain: Equities, Financial Market, Competitive Analysis, Capital Markets, Financial Trading, Investments, Business Valuation, Market Analysis, Financial Modeling, Business Strategies, Securities Trading, Financial Analysis, Investment Management, Finance, Market Dynamics, Portfolio Management, Benchmarking, Financial Forecasting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Essential Leadership Skills for Career Growth

    Skills you'll gain: Adaptability, Communication, Leadership Development, Performance Measurement, Drive Engagement, Leadership, Communication Strategies, Organizational Leadership, Team Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Leadership, Recognizing Others, Detail Oriented, Strategic Communication, Team Motivation, Business Metrics, Leadership and Management, Professional Development, Business

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership

    Skills you'll gain: Account Strategy, Account Management, Sales Presentation, Sales Territory Management, Sales Management, Sales Strategy, Sales Presentations, B2B Sales, Product Demonstration, Executive Presence, Consultative Approaches, Strategic Leadership, Closing (Sales), Sales Pipelines, Coordinating, Revenue Management, Stakeholder Management, Cross-Functional Collaboration, Storytelling, Organizational Structure

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    Reimagining Brand Strategy for the Digital Age

    Skills you'll gain: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Market Analysis, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…419420421…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok