• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Marketing Management, Focus Group, Research, Research Reports, Presentations, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    4.6 stars, 10 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (10) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Copenhagen

    Tackling cardiometabolic diseases – insights from India

    Skills you'll gain: Chronic Diseases, Primary Care, Preventative Care, Long Term Care, Health Disparities, Public Health and Disease Prevention, Health Equity, Care Coordination, Health Promotion, Care Management, Community Health, Patient Education And Counseling, Public Health, Epidemiology, Patient Education and Support, Social Determinants Of Health, Nutrition and Diet, Diagnostic Tests

    Intermediate · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    Universidad Nacional Autónoma de México

    Tecnología musical con software libre: Proyecto final

    Skills you'll gain: Musical Composition, Music, Open Source Technology, Media Production, Digital Publishing, Creativity, Data Sharing, Content Creation, Computer Programming

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Open Design

    Skills you'll gain: Design Thinking, Design, Human Centered Design, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Social Impact, Team Collaboration

    4.7 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Emory University

    Mastering Business Essentials: Finance

    Skills you'll gain: Finance, Corporate Finance, Business Valuation, General Finance, Return On Investment, Financial Planning, Financial Acumen, Financial Management, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Investments, Risk Analysis, Banking

    4.6 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Ei4Change

    Emotional Resilience for Managers

    Skills you'll gain: Resilience, Stress Management, Team Building, Emotional Intelligence, Empathy & Emotional Intelligence, Organizational Change, Personal Development, Personal Attributes, Team Management, Positivity, Overcoming Obstacles, Management Training And Development, Optimism, Organizational Development, Adaptability, Growth Mindedness, Self-Awareness, Change Management, Leadership, Communication

    4.8 stars, 35 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (35) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Challenges of Leading Technical Teams

    Skills you'll gain: Technical Management, Engineering Management, Meeting Facilitation, Decision Making, Team Leadership, Team Building, Leadership and Management, Team Management, Organizational Leadership, Leadership, Initiative and Leadership, Leadership Development, Goal Setting, Discussion Facilitation, Delegation Skills, Communication, Recruitment

    4.6 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Digital Marketing Campaigns, Brand Awareness, Brand Marketing, Campaign Planning, Performance Metric, Marketing Planning, Marketing Strategies, Marketing Analytics, Branding, Strategic Partnership, Competitive Intelligence, Brand Strategy, Brand Management, Customer Insights, Promotions and Campaigns, Competitive Analysis, AI Integrations

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a no-code one page SMB website with Carrd

    Skills you'll gain: Web Content, No-Code Development, Content Management, Web Design, Web Design and Development, Web Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Leeds

    Data Science: Data Storytelling and Presentation Skills

    Skills you'll gain: Data Presentation, Data Storytelling, Data Visualization, Technical Communication, Technical Writing, Communication, Writing, Concision, Generative AI, Responsible AI, Graphic and Visual Design, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Cinematic Storytelling Simplified: Mastering Lumen5 AI

    Skills you'll gain: Video Production, Storytelling, Visual Storytelling, Video Editing, Content Creation, AI powered creativity, Editing

    3.3 stars, 7 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.3 (7) · Beginner · Guided Project · Less Than 2 Hours

1…418419420…605

In summary, here are 10 of our most popular social media marketing courses

  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Tackling cardiometabolic diseases – insights from India: University of Copenhagen
  • Tecnología musical con software libre: Proyecto final: Universidad Nacional Autónoma de México
  • Open Design: Duke University
  • Mastering Business Essentials: Finance: Emory University
  • Emotional Resilience for Managers: Ei4Change
  • Challenges of Leading Technical Teams: University of Colorado Boulder
  • Analyze AI to Amplify Brand Success: Coursera
  • Create a no-code one page SMB website with Carrd: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok