• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistics, Predictive Modeling, Data Visualization, Statistical Analysis, Statistical Methods, Data Science, Data Analysis, Histogram, Statistical Visualization, Pandas (Python Package), NumPy, Statistical Inference, Probability, Model Evaluation, Correlation Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Preparing for Professional Data Engineer Journey - Português

    Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NoSQL Databases: Analyze & Implement Scalable Systems

    Skills you'll gain: Apache Mahout, NoSQL, Big Data, Databases, Real Time Data, Scalability, Distributed Computing, Data Persistence, Database Architecture and Administration, Model Evaluation, Data Integrity, Unstructured Data, Machine Learning Algorithms, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - 繁體中文

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Deep Learning, Natural Language Processing, Applied Machine Learning, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Foundations for CRO Leadership

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Management, Regional Sales, Sales Territory Management, Sales Strategy, Sales Training, Talent Management, Revenue Management, Cross-Functional Team Leadership, Employee Coaching, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making, Target Market, Market Opportunities, Marketing Analytics, Recruitment, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    NLP – Machine Learning Models in Python

    Skills you'll gain: Model Evaluation, Dimensionality Reduction, Classification Algorithms, Text Mining, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Unstructured Data, Python Programming, Algorithms

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Manipulate Text Like a Pro with stringr

    Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build & Optimize Responsive Websites with HTML5 & Bootstrap

    Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), UI Components, Javascript and jQuery, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Browser Compatibility, Javascript, Typography, Web Analytics and SEO, Wireframing, Web Content Accessibility Guidelines, Logo Design

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Getting Started with Strapi and Content Types

    Skills you'll gain: Content Management Systems, Authentications, Authorization (Computing), Web Components, Content Management, TypeScript, Application Programming Interface (API), Web Analytics and SEO, Restful API, Web Applications, Role-Based Access Control (RBAC), Web Development Tools, Software Installation, Data Modeling

    Intermediate · Course · 1 - 4 Weeks

1…416417418…436

In summary, here are 10 of our most popular marketing analytics courses

  • Statistics for Data Science with Python: EDUCBA
  • Preparing for Professional Data Engineer Journey - Português: Google Cloud
  • Interviewing Users: Conducting Effective User Research: Packt
  • NoSQL Databases: Analyze & Implement Scalable Systems: EDUCBA
  • Attention Mechanism - 繁體中文: Google Cloud
  • Strategic Foundations for CRO Leadership: LearnQuest
  • Visualización de datos con Python: Universitat Politècnica de València
  • NLP – Machine Learning Models in Python: Packt
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Manipulate Text Like a Pro with stringr: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok